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Dickie Bush 🚢

@dickiebush

Oct 1, 2021 • 16 tweets • 17 min read • Read on X

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Looking to build an online course?

Over the next 30 days, Ship 30 for 30 will help over 600 writers start writing online.

Supporting them is a team of 4 people and an army of software platforms.

Here's the stack powering the marketing, curriculum, community, and operations:

This thread covers everything we use for:

• Surveys
• Community
• Live sessions
• Landing page
• Course hosting
• Internal operations
• Email communication
• Writing and publishing

It's the thread I wish I had 9 months ago when Ship 30 started.

Links at the bottom!

@webflow

Let's start with the landing page.

• Built with @webflow
• Testimonials with @shoutoutso_ and testimonial.to
• Email capture with @rightmessageapp
• Pop-ups using @usefomo
• Copywritten by yours truly

BUT - you can get by with way less.

ship30for30.com

One quick thing before we go further.

The tech stack I'm sharing is one I highly recommend.

But - don't overcomplicate it!

I made 99% of these choices by googling "best platform for X" and clicking on the first one.

Most course creators get caught up in the tech stack.

Instead - focus on the two most important parts of your course:

• Delivering a transformation
• Enabling the community

If you nail these two things, the tech stack does not matter.

The rest takes care of itself.

@convertkit

Next - email communications.

We use @convertkit for anything email-based.

• Newsletters
• Email courses
• Course onboarding
• One-off communications
• Community announcements

Their segmenting and automation save us hours and hours of time.

convertkit.com/?lmref=8JInsw

@podia

Next - course hosting.

I googled "course hosting with referral program" and found @podia - haven't looked back since.

It does everything we need:

• Courses
• Products
• Referrals
• Memberships

Also integrates with @webflow, @stripe and @convertkit

podia.com/?via=dickie

@zoom

The best part of Ship 30:

The live sessions.

We host them with @zoom, schedule them with @lumahq, and cut snippets with @grainhq

We then take detailed show notes, upload them to @youtube, and distribute the recording.

@slack

Next up - community.

There are a lot of promising "community platforms" in the works right now.

However, each is still a bit "out of the way." (But not for much longer.)

So for now - we use @slack because it works.

On the radar:

• @discord
• @circleapp
• @joinathena

@slack

The reason we can just use @slack: We do work behind the scenes to enable friendships that don't rely on a single platform/tool.

We partnered with @trycovalent to create interest and time zone-based matches between members of each cohort.

And it's been a booming success.

@typeform

We use surveys quite a bit both before, during, and after the course.

• Onboarding/offboarding
• Intra-cohort feedback
• Live-session feedback
• AMA session write-ins

@typeform does it all for us.

@samjshore

The foundation of Ship 30: Atomic Essays.

• 250 words
• One single idea
• Every day for 30 days

We used to take screenshots of the notes app like an apologizing celebrity.

Now, @samjshore has built a beautiful application for hosting a Social Blog.

typeshare.co

@stephvalibus

Managing a cohort with 600+ people can be hectic.

But @stephvalibus and @dbustac have helped build a ship that always runs smoothly.

• Student CRM in @airtable
• Documentation via @loom
• Internal work and SOPs in @NotionHQ

We meet once every ~two weeks. Almost 100% async.

And that's it!

It's wild how much high-quality software there is out there to manage every aspect of a course.

But I remember being overwhelmed with the number of options out there when starting Ship 30.

So I compiled all the links into this Notion doc:
vine-perch-730.notion.site/Ship-30-for-30…

And if you want to see this course in action - or want to learn the fundamentals of digital writing - hop aboard the last Ship 30 cohort of the year!

Over 600 writers are already signed up - it's gonna be a blast.

Sign-ups close Friday at 11:59 PM EST!

ship30for30.com

@podia

Ship 30 tech stack:

Course: @podia
Surveys: @typeform
Writing: @typeshare_co
Community: @SlackHQ, @trycovalent
Email: @ConvertKit, @rightmessageapp
Projects: @NotionHQ, @airtable, @loom
Live calls: @Zoom, @LumaHQ, @GrainHQ
Landing page: @webflow, @shoutoutso_, @usefomo

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More from @dickiebush

Dickie Bush 🚢

@dickiebush

Jul 17

Jeff Bezos built Amazon into a $200B+ empire.

And his most famous decision-making model was inspired by a book he has reread every year for 25+ years.

7 lessons from "The Remains of the Day":🧵

The book follows Stevens, an English butler who sacrificed everything for "professional dignity."

But in his final years, he realizes a devastating truth:

• His dignity was a prison
• He never lived for himself
• His whole life was spent in fear

This revelation shook Bezos to his core.

At 30, he was the youngest Senior VP at D.E. Shaw:

• Making $1M/year
• On track to be partner
• Living the Wall Street dream

But something felt off:

Read 15 tweets

Dickie Bush 🚢

@dickiebush

Jul 8

Everyone should have a digital business that makes $10k/month.

But most overthink, never start, and waste years.

This is the simple playbook that took me from $0 to $40k/month while working full-time at BlackRock:🧵

1. Start a Side Hustle While Working Full-Time

Don't quit your job right away. Instead, trade time for money until you can trade what you've learned for money.

Here's how to choose a high-leverage job (so you don’t waste time in your 9 to 5):

In January 2020, I started to write online.

For 9 months, I worked on my newsletter which hardly anyone read.

So, I picked one platform (𝕏) and went all-in.

I wrote a thread every day for 30 days. On day 28, one of them went viral.

Here's the story:

Read 11 tweets

Dickie Bush 🚢

@dickiebush

Jul 1

For years, I struggled to build a daily writing habit.

But now I write for 90 minutes every single day.

I used these 5 dead-simple steps to create a habit I could actually stick to:🧵

By the end of this thread you will have:

1. Found time to write
2. Generated 12 months of ideas
2. Set a daily publishing cadence
4. Overcome your procrastination
5. Built a bulletproof accountability system

So you can start writing today.

Let's go:

Step 1. Design your writing routine in a single sentence.

This is immediately where most people go wrong.

They set a vague goal to "start writing."

Instead, you want to define:

• When you're writing
• Where you're writing
• For how long you're writing

Here's an example:

Read 19 tweets

Dickie Bush 🚢

@dickiebush

Jun 23

The single most powerful habit for personal growth:

Journaling.

Over the past 5 years, I have tested 1,000+ prompts and journaled every single day.

And I always return to these 5 simple prompts:🧵

For my prompts, I use:

• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection

For notebook & pen, I use:

• Muji 0.5 pens
• Leuchtturm1917 soft-covers

Here's why I picked these tools:

Prompt 1: The Morning Kickstart

My current morning routine:

• Make a fresh double espresso
• Crack open my notebook
• Brain dump answers to 5 questions

But here's the catch: I set strict limits.

No one has time to write a novel every morning—so here's what I do instead:

Read 18 tweets

Dickie Bush 🚢

@dickiebush

Jun 19

I used to hate AI.

I thought it was all hype.

But now I write with it every single day.

Here's how (with prompts):🧵

Everyone says AI is amazing.

But if it feels useless when you use it, don't worry:

You’ve never been shown how to actually write with it.

Here are 7 ways I use it to write better, faster, and with less effort:

1. Make AI your writing upgrader

When I first started using AI, I thought it was overhyped.

Turns out, I was just a terrible prompt writer.

Now I use these 7 simple prompts to upgrade my writing in seconds:

Read 12 tweets

Dickie Bush 🚢

@dickiebush

Jun 17

In the last 5 years, my little business has generated $15,000,000.

The secret?

Copywriting.

But when I first started to master it, I was completely overwhelmed.

So here's the 3-step learning process I wish I had back then (start using this today):🧵

Looking back, 99% of the things I did were a complete waste of time.

But 3 of them were life-changing.

1. Immersion into 1 copywriter's worldview

2. Reading 3 foundational copywriting books

3. Practicing copywork (to see what writing great copy feels like)

Let's dive in:

In the beginning, I had no clue where to start.

So I tried to:

• Read every book
• Take every course
• Study every sales letter
• Research every technique

This was overwhelming and a huge mistake.

Instead, you should pick 1 copywriter and immerse yourself: