Dickie Bush 🚢 Profile picture
Oct 1, 2021 16 tweets 17 min read Read on X
Looking to build an online course?

Over the next 30 days, Ship 30 for 30 will help over 600 writers start writing online.

Supporting them is a team of 4 people and an army of software platforms.

Here's the stack powering the marketing, curriculum, community, and operations:
This thread covers everything we use for:

• Surveys
• Community
• Live sessions
• Landing page
• Course hosting
• Internal operations
• Email communication
• Writing and publishing

It's the thread I wish I had 9 months ago when Ship 30 started.

Links at the bottom!
Let's start with the landing page.

• Built with @webflow
• Testimonials with @shoutoutso_ and testimonial.to
• Email capture with @rightmessageapp
• Pop-ups using @usefomo
• Copywritten by yours truly

BUT - you can get by with way less.

ship30for30.com
One quick thing before we go further.

The tech stack I'm sharing is one I highly recommend.

But - don't overcomplicate it!

I made 99% of these choices by googling "best platform for X" and clicking on the first one.
Most course creators get caught up in the tech stack.

Instead - focus on the two most important parts of your course:

• Delivering a transformation
• Enabling the community

If you nail these two things, the tech stack does not matter.

The rest takes care of itself.
Next - email communications.

We use @convertkit for anything email-based.

• Newsletters
• Email courses
• Course onboarding
• One-off communications
• Community announcements

Their segmenting and automation save us hours and hours of time.

convertkit.com/?lmref=8JInsw
Next - course hosting.

I googled "course hosting with referral program" and found @podia - haven't looked back since.

It does everything we need:

• Courses
• Products
• Referrals
• Memberships

Also integrates with @webflow, @stripe and @convertkit

podia.com/?via=dickie
The best part of Ship 30:

The live sessions.

We host them with @zoom, schedule them with @lumahq, and cut snippets with @grainhq

We then take detailed show notes, upload them to @youtube, and distribute the recording.
Next up - community.

There are a lot of promising "community platforms" in the works right now.

However, each is still a bit "out of the way." (But not for much longer.)

So for now - we use @slack because it works.

On the radar:

• @discord
• @circleapp
• @joinathena
The reason we can just use @slack: We do work behind the scenes to enable friendships that don't rely on a single platform/tool.

We partnered with @trycovalent to create interest and time zone-based matches between members of each cohort.

And it's been a booming success.
We use surveys quite a bit both before, during, and after the course.

• Onboarding/offboarding
• Intra-cohort feedback
• Live-session feedback
• AMA session write-ins

@typeform does it all for us.
The foundation of Ship 30: Atomic Essays.

• 250 words
• One single idea
• Every day for 30 days

We used to take screenshots of the notes app like an apologizing celebrity.

Now, @samjshore has built a beautiful application for hosting a Social Blog.

typeshare.co
Managing a cohort with 600+ people can be hectic.

But @stephvalibus and @dbustac have helped build a ship that always runs smoothly.

• Student CRM in @airtable
• Documentation via @loom
• Internal work and SOPs in @NotionHQ

We meet once every ~two weeks. Almost 100% async.
And that's it!

It's wild how much high-quality software there is out there to manage every aspect of a course.

But I remember being overwhelmed with the number of options out there when starting Ship 30.

So I compiled all the links into this Notion doc:
vine-perch-730.notion.site/Ship-30-for-30…
And if you want to see this course in action - or want to learn the fundamentals of digital writing - hop aboard the last Ship 30 cohort of the year!

Over 600 writers are already signed up - it's gonna be a blast.

Sign-ups close Friday at 11:59 PM EST!

ship30for30.com
Ship 30 tech stack:

Course: @podia
Surveys: @typeform
Writing: @typeshare_co
Community: @SlackHQ, @trycovalent
Email: @ConvertKit, @rightmessageapp
Projects: @NotionHQ, @airtable, @loom
Live calls: @Zoom, @LumaHQ, @GrainHQ
Landing page: @webflow, @shoutoutso_, @usefomo

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More from @dickiebush

Jun 12
This writer is so controversial that the US banned some of his books for 30 years.

And in 1930, Henry Miller made a list of 11 Commandments that are a must-read for any aspiring writer.

Here's the breakdown:🧵 Image
First, some context.

Miller's autobiographical novel, The Tropic of Cancer, was banned in the US soon after it was published in 1934.

Here's what Miller had to say about his book (and how he chose the title):
Alright, onto his writing advice.

These 11 commandments were part of Henry's personal "Program."

They were rules for himself that he followed day in and day out.

Let's dive in: Image
Read 17 tweets
Jun 5
The single most expensive tax:

An unmade decision.

It steals my time, hogs my attention, zaps my energy.

So I use these 8 mental models to go from stuck to decided in under 2 minutes:🧵 Image
1. "Which decision would the person I'm trying to become make?"

You don't *magically* become them.

You become that person by:

• Taking actions that person takes
• Making decisions that person makes

Picture your ideal self – what would they do?
2. "Which path is more difficult in the short-term, but better in the long term?"

Everything good in life comes from compounding.

And the key to compounding? Delayed gratification.

When faced with two paths, you will never regret taking the one that's more difficult to start. Image
Read 11 tweets
Jun 2
Writing is a superpower.

But I wasted years as a horrible writer.

Then I found a timeless writing guide by two legendary advertising executives.

Staple these 12 tips to your desk:🧵 Image
The goal of your writing is effective communication—writing that *works.*

Busy people read what you write.

So you are more useful to them when your writing takes up less of their time.

Invest the time to write well now to save others time in the future.
1. The golden rule of writing: Don't mumble.

While it is generally desirable to communicate your thoughts in a forthright manner, toning down your point and tiptoeing around it may tempt the reader to tune out and allow his mind to wander.

Just kidding.

Don't mumble.
Read 16 tweets
May 16
At 24, I was a BlackRock trader making $180K.

I was burned out and hated my life.

5 years later, I’ve built 4 businesses and made $15,000,000.

Here’s the underrated career pivot that helped me earn an extra $10K/month (and love work again):🧵 Image
Image
The wake-up call hit hard.

At BlackRock, I watched a 38-year-old colleague ask permission to attend his son's Little League game.

His boss said no.

In that moment, I saw my future flash before my eyes:
15 more years of climbing the ladder only to be trapped in a golden cage?

The breaking point wasn't about money—it was about freedom.

So I started to look for a way out:
Read 20 tweets
May 8
I'm 29.

In the last 5 years, my little business has made $15,000,000.

If you're ambitious and in your 20s, but feeling stressed, lost, or stuck, open this thread:🧵
In 2020, I was making $180k at BlackRock.

But I had no freedom, flexibility, or growth potential.

I took a chance and built a writing education business that has made me millions as a writer.

Here’s the one powerful tool I used to get here:
Bottleneck Analysis.

It's a simple idea that will change how you approach every goal.

Here's why:
Read 20 tweets
May 5
For years, I failed to build a daily writing habit.

But then I spent 1,000 hours studying the routine of legendary writers to see how they did it.

These 10 tiny habits make writing every day effortless:🧵 Image
First, why should you even start writing?

There are so many reasons to create a daily writing practice.

But this is one of my favorites:
1. Build a daily walking habit.

95% of my writing happens while I walk.

• Thinking
• Outlining
• Observing

The last 5% (when I actually sit down to type) comes later.

Grab a small notebook & pen, then leave your phone behind for 20 minutes.

You'll be amazed.
Read 13 tweets

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