1 year ago I knew nothing about communities.

But building @HeartbeatChat, signing customers, and raising our $700k pre-seed β€”Β I became an expert. FAST.

Now you can do it too πŸ˜‰

Here's my curated list of resources to make you a "community" expert overnight 🧡
1/ The Community Building Crash Course by @jayclouse

People join communities for either
(A) transformation πŸ’ͺ
(B) support ❀️

Pick one to start. (Add the 2nd later)

Reduce time to gratification on your chosen goal to create insane community retention.

bit.ly/3B1pTFS
2/ 100 True Fans by @ljin18

Massive communities are overrated. Lower retention, harder to monetize, and members don't know each other.

πŸ€” Instead, what if you REALLY helped only 100 people for $84/mo each?

πŸ€‘ 100 true fans β€”> $100,000/yr

bit.ly/3mcD3tt
3/ Come for the Content, Stay for the Community by @hunterwalk

Content is the entry-point for engaged communities.

Content...
πŸͺ Pulls you into a creator's orbit
πŸ“š Gives everyone shared context
πŸ’¬ Acts as a starting point for convos

bit.ly/2Ye6MKK
4/ Cohorts are King by @wes_kao

Biggest opp to monetize communities? Cohort-based courses (CBCs)

πŸš€ CBCs have +90% completion rates & command 10x higher prices. And they're the perfect shared experience for a community.

Just look at @MavenHQ

bit.ly/2Y61lgh
5/ The Community Canvas by @pforti, @halbluchs, and @supermombartz

Finally ready to start a community?

Design your community's...
πŸ˜‡ Identity
πŸš€ Experience
🏑 Structure

...with a clear defined checklist.

bit.ly/3B4N8iE
6/ Masters of Community by @DavidSpinks

David talks all things "community" with guests like:

🀩 @sethgodin (the marketing 🐐)
🏝 @gregisenberg (the community OG)
✨ @lolitataub (my fav community investor)

bit.ly/3A8UyA9
7/ That's it for now 😁

But if you want to keep learning about...
🏑 communities
πŸš€ our journey of building Heartbeat

Drop a follow (@MurtazaBambot) to get a couple threads like this each week ❀️
8/ TL;DR
1) Craft a high-retention community
2) Small + genuine = easy to monetize
3) Use content to grow, educate, & engage
4) Design a CBC to monetize fast
5) Cover your bases (@CommunityCanvas)
6) Use podcasts to keep learning

β€’ β€’ β€’

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More from @MurtazaBambot

4 Oct
Every new competitor scares me.

My insecurities take over 😬
"Are we REALLY doing enough at @HeartbeatChat?"

As a founder, I'm working to process competition in a healthier way (& you can, too)! Here's how...

THREAD ↓↓
1/ Realize that every startup is rife with problems 😫

Competitors leave these problems out of Techcrunch articles, but they're still there.

You've likely solved some of these without knowing πŸš€

"Every one of you is sh*tty in your own special way"
- @supalyt to YC startups
2/ Even celebrity founders fail

Look at Atrium (founded by @justinkan, prev built @Twitch)

Raised $75M β€”> dead in 3 yrs

At my last co, I was terrified of Triplebyte & Hired. Today, both are struggling. No shade β€” startups are hard.

Next: using competition constructively... Image
Read 9 tweets
28 Sep
I failed out of Georgia Tech's coding classes.

Now I run a tech company.

Over 5 years, I taught myself to code. I found the right community & learned enough to even build my own products.

This is how I did it & how you can too πŸ‘‡
I started where everyone does: CodeAcademy

I whizzed through their beginner courses β€”Β Python, JS, Ruby, and others. But I didn't learn much.

Yeah, now I knew what a print statement was, but how tf do you use them?

I needed something practical. A project.
I started the famous Ruby Tutorial from Michael Hartl.

The goal: build a Twitter-clone in a week.

The next 5 days, every waking hour was this. I was ready to be the next @jack

But I couldn't even set up my environment.

This was taking way f*cking longer than a week 😫
Read 11 tweets
17 Sep
I want to introduce myself πŸ‘‹

Over the past 4 years I...
β€’ Built a startup
β€’ Became homeless
β€’ Lost $2,000,000 & all our customers
β€’ Started @HeartbeatChat
β€’ Built a team, new product, & raised $700k in 6 mos

Here's my story 🧡
(2017) In college,Β I saw my friends struggle to get hired.

So built a job board with my roommate β€”Β you could 1-click apply & submit 150 tailored applications in 15 min.

It grew fast.

n.pr/3lO0glR
We reverse-engineered other job boards & figured out how to get our site links posted to the job boards for every major college in the US.

In 8 months, we jumped from 1,000 to 25,000 users

But we had no way to monetize.
Read 14 tweets

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