In 1929, a young lawyer named Floyd Odlum raised millions which he used to roll up distressed assets after the crash.
And yet, the Great Depression’s most successful investor, is completely forgotten today. This is the story of an unlikely triumph with a tragic ending.
Odlum was born in 1892 in Michigan the youngest son of a minister. He worked throughout school and college, piling scrap lumber, selling kitchenware, even riding racing ostriches one summer.
The family moved to Colorado where he attended law school – his ticket to a better life.
After a stint at a utility, he was recruited by prestigious NYC law firm Simpson Thatcher.
He joined their client Electric Bond and Share, one of the biggest utility companies. Odlum worked closely with Ebasco’s president and ran acquisitions in England and the Americas.
He and his friends pooled $39,000 into an investment company which he later called Atlas. He traded utility stocks, likely benefiting from his unique information edge..
By 1929, he had done well and investors were clamoring to get in. Odlum took advantage and raised some $12mm.
Legend had it that he sold half his stocks before the crash. The truth seems to be that his utility stocks dropped less than the market and temporarily recovered. In any event, the market was distressed and Odlum had the war chest and the expertise to take advantage.
Investment trust had traded at a premium to their assets - now they traded at steep discounts. “Special situation” investor Odlum was born. From 1930 to 33, he acquired 22 trusts, as cheaply as 60 cents on the dollar. Goldman’s Sidney Weinberg called him “fifty cent Odlum”
Due to his success, Odlum's stock traded at a higher valuation and became valuable currency to exchange it for the target's stock.
Once he had the target’s portfolio of securities, at a discount, it was like "rolling a snowball" - he could use the new assets for the next deal.
He even went Goldman Sachs, taking over their Goldman Sachs Trading Corporation
Oh, and it seems that in some cases he had to pay off the target’s directors to make the deal happen.
Between April 1930 and 1936, the market was down 35% while Odlum’s net assets more than doubled. Atlas became the largest investment trust and Odlum a celebrity among investors.
He became more famous with his marriage to pilot Jackie Cochran, a pioneer in women’s aviation. She became a record-setting famous racing pilot and broke the sound barrier, with coaching by her friend Chuck Yeager, in 1953.
But there was wrinkle. Odlum’s net worth was mostly invested in Atlas stock and, unlike today’s fund managers, he only took a salary (not 2 & 20) – which was not enough for his family’s lifestyle and his wife’s passion for flying.
Atlas had to continue to perform.
Odlum had more success in distressed and deep value investments: he bought the RKO studio and sold it to Howard Hughes for a $17mm profit.
And at the end of WWII, he bought cheap oil companies and an aircraft manufacturer when energy and defense stocks sold off.
But times changed and he lost his golden touch. He invested in a struggling motorcycle company, an airline, and bought up uranium mines. His new investments were built on hope - and required more and more cash.
Rather than taking advantage of others, Odlum had become the patsy.
The motorcycles wouldn’t turn (around). The airline found itself with a delivery of obsolete propeller planes in the jet age. Uranium supply surged, government price support ended, civilian demand was slow to pick up.
Atlas was in bad shape by the time Odlum resigned in 1960.
In the end, he had to leave his heavily mortgaged Palm Springs ranch. Today, he is mostly known for being Jackie Cochran’s husband.
Odlum never believed he could beat the market outside of special situations.
His strategy was to "acquire holdings in enterprises fundamentally sound that have met with difficulties which seem capable of solution."
He didn’t hold on to good companies: “Once the job is done, we've got to move on. We can't be a holding company."
It is unfortunate that he didn’t pivot when the distressed opportunity set disappeared. And that he couldn’t charge 2&20 on the country’s largest investment fund 😉
"I don't look at stock quotations from day to day. And by the same token, I can't tell you what the national income at the moment is or the gross national product. In fact, I don't give a damn. I want to know simply whether it's going up or down."
There is also an unpublished biography. You can find the introduction here. I recorded a conversation with the author, David Clarke, which I will share soon.
"It's like you have a cell phone and then somebody gives you the charger. Oh, I can get this thing up to a hundred anytime I want?!
"It doesn't feel like anything. Doesn't do anything. I don't get it. I don't understand it. But here's the difference: at 1pm that day, my head does not hit the desk like it used to. ... I sail through the day."
"The way I look at life, basically is it's exhausting. Being busy is exhausting. Doing nothing is exhausting. No matter what you do, it's exhausting.
Sleep is hit and miss, [transcendental meditation] is not. It's this thing that augments your need for rest.
"I would always say to the people that don't do it, I can't believe you stay up all day."
"A lot of stand up is analogies.
The phone charger is pretty tough to beat as an analogy because your phone charger never doesn't work.
And that's the great thing about TM. You never have to wonder. That's the big difference between sleep and TM. TM never doesn't work perfect."
"Trait #1 is the ability to buy stocks while others are panicking and sell stocks while others are euphoric.
When 1999 comes around and the market is going up almost every day, you can't bring yourself to sell because if you do, you may fall behind your peers."
Roughly: Investing -> returning capital -> liquidating assets.
Unexpected:
"We expected low or negative spreads between ROIC and WACC for companies newly listed, rising spreads as they mature, a decline in senescence.
What we found was nearly the opposite. The spread at the date of the IPO was high and narrowed before stabilizing."
Companies going public (selling equity to new investors) when return on capital looks most attractive (and is about to decline)?
Returns to shareholders on the other hand were most attractive for more mature companies.
Druckenmiller: "I am so tired of being a bear, and being labeled a bear."
But: Liquidity ⬇️
"Since it's taken so long, the Fed has ended up with a higher terminal rate. Inflation gets stickier the longer its in the system. That increases the probability of a hard landing."
"We always short the same way. ... I try and think of a situation 12 to 18 months from now and if I think the security prices are going to be less, I short.
Frankly, I'm not sure I've ever made money in shorts. I like it. It's fun, but you can get your head handed to you."
"When I was at Soros, I shorted $200 million worth of Internet stocks in March of 99. And in three weeks covered them at a $600 million loss. I lost $600 million on a $200 million investment in three weeks.
I was short 12 stocks. They all went bankrupt Every one of them."
ROIC and margins for companies with different moats by @mjmauboussin
"A company creates value when its ROIC is in excess of cost of capital. Stated differently, it makes a dollar worth of investment worth more than a dollar in market value.
The market broadly appreciates this, especially when growth is considered as an additional variable."
"Markets are akin to an ecosystem where investors fill various niches. Investors with a short-term horizon tend to focus on near-term metrics such as sales and earnings.
Investors with a long-term horizon focus on competitive advantage and the size of the market opportunity."
Like other great investors, Sam Zell used content as a form of leverage. His "guide to the risky art of resurrecting dead properties" earned him his nickname, the Grave Dancer.
"Some might see buying and creating value from others’ mistakes as a form of exploitation, but I see it as giving neglected or devalued assets new life.
Often in my career I’ve been the only bidder for them—the last chance for a resurrection."
"I’m not claiming to be altruistic— just optimistic, and confident that I can turn those assets around.
That, in my definition, is an entrepreneur. Someone who doesn’t just see the problems but also sees the solutions—the opportunities."