Folks messaged me about a new hashtag anti-Andrews campaign trending, so I collected over 67,000 tweets (past 7 days) containing the relevant hashtags and ran the data through a coordinated behaviour detection system
A few insights, starting with a network map 🧵
The network shows large-scale, loosely coordinated behaviour by a hard core of campaigners who spam the hashtags repeatedly together, all day long.
BUT it's @CraigKellyMP and @OzraeliAvi who jump onto the fringe activity and turn it into a roaring blaze with two viral tweets
A pro-Andrews counter-attack started almost immediately, orchestrated by @PRGuy17, in an effort to hijack the hashtags and drown out the anti-Andrews discourse
But the sustained anti-Andrews hashtag activism (see network above), super-fuelled by a handful of viral tweets by @OzraeliAvi and @CraigKellyMP, ultimately overpowers the pro-Andrews activists
The top 20 accounts sent 8% of all tweets:
The most active anti-Andrews hashtag campaigner is a newborn anonymous account, created just over 2 weeks ago. They've tweeted 311 times per day or 12 times per hour, and only tweet about Andrews and the Vic lockdown
Three key takeaways:
1. Fringe activists are driving the anti-Andrews trending campaign, but it's a politician (@CraigKellyMP) and citizen journalist (@OzraeliAvi) who, with only a few tweets, turn the sparks into a roaring blaze that sustains itself thereafter
2. There's an information war happening and a battle ensued between pro-Andrews campaigners (led by @PRGuy17) who routinely hijack such hashtags, however here they appear to be drowned out by the coordinated behaviour of the anti-Andrews campaigners
3. This little case study has many parallels with previous partisan hashtag campaigns, echoing research I've previously conducted with colleagues at @qutdmrctheconversation.com/istandwithdan-…
Finally, data was collected using the 'twarc2' toolkit and the coordination networks constructed using a custom-built software that we've made freely available!
Quick clarification - it appears that @CraigKellyMP was more active than I noted in this dataset, as @PRGuy17 has documented here. However, his activity volume pales in comparison to the fringe accounts, although gets far far more engagement
Postscript: Only now do I realize that Craig Kelly’s tweets aren’t in this dataset because he already blocked me! So I can only see metadata when people retweet or reply to him, but his original tweets just aren’t in this dataset. That’s why I underestimated his tweet activity…
Follow up thread covering @CraigKellyMP's role in all this
But when it comes to retweets, Kelly's metrics are overshadowed by the amplification efforts of a coordinated network of fringe protestor accounts, as this chart shows:
We see that Kelly doesn't appear in the coordinated behaviour network (see original tweet above). Rather, his tweets frame the agenda and injects a massive amount of fuel into the Twitter protest networks *but* he doesn't coordinate his activity with them.
New study reveals private groups behind the 'pl*ndemic’ disinformation campaign. These groups not only coordinated a surge in COVID-19 conspiracy theories, but also "coached" citizens into fanatic activism against COVID-19 measures. frontiersin.org/articles/10.33…
The study found that this was driven mostly by small-reach conspiracy theorists all posting at once:
“The most influential Twitter users … appear to be either citizens or activist accounts, rather than bots”
Also interesting:
“And the most common word in more than half of all top users' profile descriptions was “truth.” These profile descriptions often signal a search for a “hidden truth,” as if they are part of a citizen initiative to purge the world of evil actors.”
Just to clarify, the primary interest here is Twitter's design features and dynamics, and how a single account (@PRGuy17) managed to get a hashtag to #1 on the Australia trending list in less than 1 hour
I ran sentiment analysis to provide a quick comparison with our peer-reviewed study of hashtag publics during #Covid19Vic, where we found that pro-Andrews tweeters were overwhelmingly positive and anti-Andrews tweeters were overwhelmingly negative: