New paper in #Appetite about masculinity stress & red meat consumption.
👉 High masculinity stress men are more likely to believe that eating meat will ↗️ their masculinity and, consequently, are more likely to purchase red meat
👉Affirming one's masculinity ↘️ red meat choice
👉 High masculinity stress men are more likely to believe that eating meat will ↗️ their masculinity and, consequently, are more likely to purchase red meat
👉Affirming one's masculinity ↘️ red meat choice
About the general conclusion.
About the theoretical framework.
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