"Act as if you are a trusted startup advisor. I'm CEO of a startup building [product] and we have 6 months of runway. Our success depends on selling [product] to [demographic].
I'd like you to interrogate me about our strategy.
Prompt (continued):
You will ask me a series of questions, focusing only on what you deem are the most important issues in descending order of importance. Each time you will ask a single question, which I will answer.
12 root causes of bad performance & how to fix them:
Keep this list handy as a checklist.
The next time you're running paid campaigns and can't get profitable, run through the list.
Here we go:
Creative issues:
Your ads aren't generating sales or conversions.
Causes:
• Your ads are not getting people's attention
• People find your ads low quality or unappealing
• Your messaging isn't resonating
• Your value prop isn't compelling
Follow these 7 steps for a legendary product onboarding:
1. Define the "Job-to-be-Done"
• What result is your user seeking?
• Know what solution they've hired your product for
• Define the "activation" step, where engaging with your features give value that encourages further use
2. Map out the user journey
• Each step in each path requires consideration
• Different journeys will have different needs + expectations
• A great onboarding personalizes to a user's known or declared needs