Follow me to learn tactics and strategies to scale your startup. SVP of Marketing @smartasset, a 🦄.
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Jun 8, 2023 • 6 tweets • 1 min read
Building a startup?
Turn ChatGPT 🤖 into your trusted advisor.
Here's the 155-word prompt you need: 👇
Prompt:
"Act as if you are a trusted startup advisor. I'm CEO of a startup building [product] and we have 6 months of runway. Our success depends on selling [product] to [demographic].
I'd like you to interrogate me about our strategy.
Apr 1, 2023 • 14 tweets • 3 min read
At $1M monthly revenue I didn't know how we'd do $2M.
By $5M it was clear how we could get to $10M.
Here's what I've learned about scaling a startup:
1) Scale is proportional to VALUE x AUDIENCE SIZE
If you're not addressing a fundamental need for a large group of people or companies, true scale is unlikely.
Scalable niches: health, wealth, relationships, etc.
Mar 28, 2023 • 16 tweets • 3 min read
I've overseen $100M+ in ad spend.
Along the way I discovered a 5-step proven formula to master any marketing channel.
The F-A-C-T-S Framework:
This method reduces time to profit and increases your odds of scaling:
F-A-C-T-S:
F = first principles
A = ask experts
C = competitive research
T = test and learn
S = systems
Mar 26, 2023 • 21 tweets • 4 min read
How To Think For Yourself
19 questions that will improve the quality of your ideas:
Is This An Opinion Or Fact?
While it seems trivial, many people mistake opinions for fact.
It’s critical to differentiate empirical knowledge from value-based interpretations of the world.
Just because you want life to be a certain way doesn’t mean it is that way.
Mar 21, 2023 • 29 tweets • 4 min read
Ads not working?
To win online you need a system.
12 root causes of bad performance & how to fix them:
Keep this list handy as a checklist.
The next time you're running paid campaigns and can't get profitable, run through the list.
Here we go:
Mar 16, 2023 • 10 tweets • 2 min read
Bad onboarding defeats the best marketing.
But most marketers stop at the click.
Follow these 7 steps for a legendary product onboarding:
1. Define the "Job-to-be-Done"
• What result is your user seeking?
• Know what solution they've hired your product for
• Define the "activation" step, where engaging with your features give value that encourages further use
Mar 15, 2023 • 10 tweets • 3 min read
GPT-4 may make SEO obsolete.
But in the meantime, it's really useful for SEO keyword research.
Here's how to get started: 👇
Backstory:
Defining your total addressable keyword market for SEO is the first step to build an organic content strategy.
But it's overwhelming if you don't know where to start.
For this exercise I used the following prompt, assuming zero first-hand knowledge:
Mar 12, 2023 • 17 tweets • 3 min read
Being a new manager is scary.
60% fail within 18 months.
15 principles that will put you in the top 1%:
1. Be Clear:
• Everyone should know what success looks like.
• What's the north star metric (revenue, users, etc.)?
• How does each role contribute to it?
• Target in hand, people can get to work.
Mar 8, 2023 • 10 tweets • 3 min read
SEO for startups
7 things you need to know: 👇
Wait for product-market fit:
• If you jump into SEO too early you may have to pivot
• You'll get faster user feedback elsewhere
It's eating the world:
A.I. tech is now what @NFX calls "the fast moving water":
Large shifts in technology that will enable the emergence of incredibly impactful new companies.
It's an exciting time for folks looking to build the next wave.
Jan 3, 2023 • 6 tweets • 2 min read
ChatGPT will revolutionize how non-technical folks build products.
Here's an example
(I put this together in 2 min, so yeah, it's crappy):
Suppose you want to build a health quiz as a lead magnet for your diet biz but you don't know much about coding.
ChatGPT prompt:
"please build me a health quiz that captures a user's email address and returns a score based on a series of questions:
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