How did Trudeau turn around his faltering campaign to defeat O’Toole?
“The way the trajectory was going, we were going to lose."
This #StarExclusive by @althiaraj gives an inside look based on interviews with 57 individuals from all five major campaigns
thestar.com/politics/feder…
“The way the trajectory was going, we were going to lose."
This #StarExclusive by @althiaraj gives an inside look based on interviews with 57 individuals from all five major campaigns
thestar.com/politics/feder…
In addition to the motivations behind the decisions taken during the election campaign, this exclusive story takes a look at the decision to call the election, and the lessons the parties learned in the aftermath of it all. thestar.com/politics/feder…
The Liberals believe they won the election by shifting their messaging and leveraging their strengths in ground game and analytics. thestar.com/politics/feder… 
Staff members discussed tactics. They would define O’Toole through new ads, Trudeau’s interventions in debates and media lines, satellite tours by MPs, and through the Liberal platform, on which they were putting finishing touches. thestar.com/politics/feder…
Along the way, the parties considered how big of a factor certain issues would play in the election — COVID-19, the crisis in Afghanistan, the economy — and often miscalculated their impact, as well as their opponents' preparation. thestar.com/politics/feder…
By the last week of the campaign, Erin O'Toole had spent nearly half of the campaign cooped up in his TV studio to create videos and more. Whether it was a wise strategy or not is being reviewed, two Conservative strategists told the Star. thestar.com/politics/feder…
The election was a disappointment for everyone, but there were several bright spots for the Liberals.
For all the parties, the 2021 campaign offers many lessons. thestar.com/politics/feder…
For all the parties, the 2021 campaign offers many lessons. thestar.com/politics/feder…
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