"If Buttar were a Russian troll, the #PelosiMustGo triumph might have earned him a promotion: Americans were yet again feuding on social media.
"But Buttar is very much an American, and so were the overwhelming majority of the online activists whom he exhorted to join his campaign.
"Although it is tempting to believe that foreign bogeymen are sowing discord, the reality is far simpler and more tragic:
"Outrage generates engagement, which algorithmically begets more engagement, and even those who don’t want to shred the fabric of American society are nonetheless encouraged to play by these rules in their effort to call attention to their cause."
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