Thread by @jackbutcher

a crypto + cc0 case study

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what do you get when you combine a permissionless financial system with permissionless intellectual property?

cool hats

(and a set of completely new economic incentives)

let's get into some definitions:

cc0 = relinquishing all copyright to a piece of work and dedicating rights to the public domain, for profit or otherwise

if you're in the nft space you'll have likely heard of @nounsdao and @cryptoadzNFT

if not:

a new noun is born every day (forever), and the 69th auction finished this morning (we'll come back to that later)

cryptoadz was a 6,969 edition public mint

both pictured below:

your keen eye may have noticed the similarities between these two projects, that's because they share some design talent in @supergremplin

so what does cc0 have to do with all this?

any and all of the content in the above projects can be borrowed/copied/tweaked/remixed by you or anyone without permission, for any purpose

the market has decided these projects are culturally significant:

the nouns treasury (proceeds from the 69 nouns sold to date) sits at Ξ 9,579 ($34m~) at time of writing, and an entry level cryptoad is priced at Ξ 7.2 ($26k~)

anyone who has tried to build a brand from scratch knows it's incredibly difficult

cc0 and crypto unlocks a new dynamic entirely:

https://twitter.com/punk4156/status/1444274080451080200

the result?

skin-in-the-game communities supporting businesses that experiment with new ways to get their IP out into the world

the exact opposite of what would occur if you started selling mickey mouse cushions on etsy (cease and desist)

most of the world operates by trying to contain and litigate against unlicensed use of their IP, with a few newcomers as exceptions (tesla comes to mind)

put aside the theory for a second, here's some proof:

last week I put together a nouns hat (without permission) that was *amplified* by the team that built it, and sold 167 of them in 69 minutes

since launching the hats I've received a wild amount of dms for another version, and even suggestions to do daily merch drops alongside the nouns

this is a fun (and tiny) example of the type of activity that this open approach to IP will unlock

there have been digital derivative projects that tap into this cultural velocity too, choadz and sockz are prime examples:

I joined the twitter space w/ @punk4156 for noun 69 this morning (congrats @machibigbrother) and made this to commemorate what is already an icon:

a new detail for design nerds: an embroidered '69' in the nouns font (released by the team last week)

these will be available for 6 hours and 9 minutes (to accommodate more time zones) here:

vv.run/noun69

thank you for reading, and gm

looks like this thread broke in the middle, keep reading here

https://twitter.com/jackbutcher/status/1447582698571059201

90 minutes remain

20 mins! thanks all 🙏