Here's how to access an article that has a paywall 🚫📰

#digitalpr #prtips #prtwitter
disclaimer: I do pay for my personal news.

But when working in digital PR, it would get very expensive 💸 very fast to pay for every website subscription, especially when all you want to do is check a link or a single story.

Tip #1: Use the Reader Mode extension for Google Chrome.

It doesn't work on every site, but it does work on many.…

Tip #2: When you load the page, hit the X at the top of the toolbar as soon as it loads and before the paywall pops up.

This works a fair amount more than you would expect it to.

Tip #3: View source. If all you're doing is checking for a link, you can view the source and command+f for the domain name.

And if you're really desperate, you can also read the full article this way.

example: there is no link to Pepsi but you can see all the brand mentions
Tip #4: Lots of sites with paywalls give you a few articles a month for free. When you've used your limit, switch browsers or go incognito.👻

So, if you normally work in Chrome, switch over to Safari and you should be able to access the article.

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More from @heydomenica

3 Aug
For #DigitalPR campaigns, using a survey to collect the data for your story is a popular option. 💡

But survey executions cost time and money. 💸

Here are a few tips on how to make a survey worth the investment and earn TONS of links and press. 📰🔗

1⃣Envision the headline for the story. Pretend the campaign is live and imagine what the coverage looks like. 📰

Thinking backwards like this will help you make sure you're collecting responses to the right questions - and the ones that bring the most ROI.
2⃣Come up with more than one angle for the results.

Ex: If the client is in the personal finance space, ask a question about how couples manage their joint money.

You now have DOUBLE the coverage opportunities because you can call out different findings to both ❤️ & 💵 writers.
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