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12 Oct, 6 tweets, 4 min read
It’s day 2 of #IMMAPDigiconPop2021!

Kicking it off are fireside chats with Bretman Rock, WPP’s Laurent Ezekiel, and IBM’s Gill Zhou. Breakout sessions will include talks about 2022 trends for influencers, radio, podcasts, and more!

Details here: rappler.com/brandrap/annou…
“Da baddest” Bretman Rock on what got him into content creation: Something about the cameras and productions, in general, has always intrigued me. #IMMAPDigiConPOP2021 Image
Gill Zhou, IBM Asia-Pacific’s Chief Marketing Officer, reiterated Craig Davis’ marketing insight: We need to stop interrupting what people are interested in and be what people are interested in. #IMMAPDigiConPOP2021 Image
Dhruv Vohra, Facebook SEA Director for the small and medium businesses group, shared that PH consumers shop about 70% more categories online, especially groceries, toys, and home office essentials. #IMMAPDigiConPOP2021 Image
Content creator and host Richard Juan recommended TikTok as the go-to platform for aspiring creators because it has “the highest possibility of getting out there” due to its immediacy and algorithm. #IMMAPDigiConPOP2021 Image
Grab’s Ken Mandel capped today’s #IMMAPDigiConPOP2021 by urging marketers to turn their brands into brand-as-a-service through genuine brand interactions, data-driven insights, and by creating true value. Image

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