I've created 100+ C-level presentations over the past 3 years.

Here are 10 learnings to help you create $1M+ presentations:
1. Understanding a C-Level presentation deck

Most of the times C-level presentations are sent by e-mail and you're not the one who presents them.

That means the presentation has to have all the information so people can understand it and take action.

Eg.: project status.
2. Start with a sheet of paper

Write down the key messages and call-to-actions you need them to take from the deck, and pin-point the needed information/data.

• Roadmap can be compromised if we don't mitigate risks;
• Identify the whats, hows and whys.
3. Still in a sheet of paper

Deconstruct the key message.

Identify the underlying arguments and details that build each message.

• Roadmap can be compromised because of A, B, and C and we have to do something about X, Y, and Z to meet the timeline.
4. Still in a sheet of paper

Start sketching small rectangles.

Every rectangle represents a different slide.

Every slide delivers only one message or argument for each key message.

• Slide 1, 2, and 3 are about the project status, timeline and issues and risks.
5. Create your slides

Now that you have sketched every slide and have all the key messages, arguments and details written down, start assembling all the information in a coherent Powerpoint deck.

• Slides 1, 2, and 3 deliver the key message A with details A1, A2, and A3.
6. Write your Titles

Your slides' Titles must be about the key message you're trying to deliver in each slide and provide a bit of detail.

Forget about Shakespearean writing, instead be tactical.

• Current project Governance has been delaying our decision-taking process.
7. Write your Storylines

The Storyline is the small sentence below every Title's slide.

They offer a better understanding about what is going on in each slide.

• The project is currently delayed because there has been a continuous lack of Governance. It created ....
8. Insert the Data

Include every needed piece of data and make sure there's nothing people should know you're not giving visibility.

• # of User Stories blocked
• Tech./Business dependencies
• Financial impacts
• Decision owners, etc
9. Review your Deck

Make sure everything is aligned and coherent.

Go through your writing and question yourself:
• "Is there anything more the Decision makers should know?"
• "Am I being clear about what I need them to take action about?"
10. Export to PDF

Don't send the Powerpoint presentation.

It may get formatting issues with other program versions, and some may not have it installed in the device they'll use.

Instead export the document to PDF and send that one.

That way everyone will be able to open it.
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