2.5 years ago I bought a dog ramp business for $300,000.
Since then, I’ve sold $35,000,000 of dog ramps.
I’m going to explain
Why I bought it
How I scaled
Why I bought a business vs built from scratch
But first...dog ramps?
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Yeah. Dog ramps. I know. Odd.
But there’s a reason behind this: dog ramps solve a very specific problem.
If you have a small or old dog that struggles to get onto your bed or couch, you immediately react when you see a dog ramp ad.
Why?
It's a very specific problem for a relatively small but targeted audience that you can explain very well in a video.
Jumping of sofa hurts dogs joints and can cause injuries and spinal issues --> surgery can cost up to 8k --> a ramp can prevent your pup from a painful surgery
Let's go over why I bought it, scaled it, and why I personally like to buy vs build:
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Reasons why I bought it:
1. Solves a specific problem for a targeted audience. 2. Prev owner wasn't doing any FB ads. 3. No email marketing or retention AT ALL. 4. Old, crappy website with poor conversion 4. Huge social media following but no way to convert into sales
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How we scaled:
1. Moved to @Shopify, updated all images, videos and copy 2. Social ads, just took videos from customers and created ads 3. Built email flows and campaigns with @klaviyo 4. Paid ads, mainly FB/Instagram
Now expanding into dog food, cat litter, and more
Why buy vs build:
1. For me, it is easier and faster to go from 1 to 10 vs 0 to 1. 2. There is already a product-market fit (of some sort), there is history, revenue, and data you can work with.
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3. Similar like real estate, I look for "crappy fixer-uppers" in "up-and-coming areas". I know how to fix and increase value, I am not a great building. 4. Typically I want to see 3 things I can improve on the website and increase value
I typically like to stay low-key (I am shy and an introvert AF), but I want to get out of my comfort zone and start building more in public, as it maybe can be helpful for others.
Follow me for more
I am pretty unknown but would be cool to do some podcasts or interviews with @Forbes or @Entrepreneur or something.
I have a lot more stories and I will be tweeting them as well. If you know someone in PR let me know, would appreciate it a lot!
How I bought a blog about @WWE for $16,000 and sold it for $240,000 one year later.
I was looking for a niche content site that had a good foundation but still had 3-5 easy wins that would increase traffic and increase RPMs.
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When I look for websites to buy in the $500-$50k I typically go to flippa.com - great market place to find 1000s of listings.
I like to filter for websites that are older then 2yr and have decent amount of traffic and some revenue.
In this case I was looking for niche topic, reason because for me it is easier to build communities (email list, FB groups/pages, Instagram) around a niche vs a broad subject. For example instead doing soming around sports, or soccer, do something around a club
Today I became an American!
I can here 14 years ago. Now I
have an amazing American son,
started a bunch of businesses (some failed, some sold for over $10m)
- worked my ass off.
Here’s my story and my take on the American Dream
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Ever since I was young kid, I was intrigued by this country, not sure if it was the movies, music or my grandpa's stories about how the US is the land of the opportunity
My fav song growing up was Born in the USA, here embarrassing pic of me performing that song for my family:
In my opinion, the United States is truly the land of opportunity, and the American dream is still alive and kicking.
I am living proof, I came here with little to no money, no education, no family here or any other support than my friend Mo.
Many years ago I flipped a blog about scary stories and made 45k profit in 6 months.
This is how I did it:
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I have flipped over 25 (mostly small) websites, but the concept always stays the same, I either look for highly undervalued websites (what is rare nowadays to find) and/or look for "fixer-uppers" (meaning a site that I think I can improve)
Typically I would like to see at least 3 things that I think I can improve that will increase traffic --> Revenue --> Profit, with the goal to flip the website.