None of this is particularly ethical nor is it at all surprising, and at its core, being a high-level reporter who breaks personnel news in these leagues is not actually reporting at all. It is about "relationships" which is a euphemism for asking for and calling in favors.
At its core, breaking news in the NFL or NBA requires someone in a position to know telling you something before they tell other people who want to know that piece of information just as badly as you do. Maybe moreso.
At that point, are you really an independent, unbiased reporter? You're asking someone to do something for your benefit or -- perhaps more troubling -- that source is doing something for you because they know they will benefit from it either directly (by release of the info) ...
Or indirectly because you will provide favorable coverage or the benefit of the doubt or maybe pull your punches a little bit.
Cornering the market on pro-sports personnel moves is incredibly hard, it has become very lucrative and creates an exceptional high profile. No one should confuse it with being journalism, though.
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Jon Gruden's emails first became public because Dan Snyder wants to know why a Web site, owned by a company in India, suggested Washington's new nickname be the Epsteins (among other things). dannyoneil.substack.com/p/why-jon-grud…
Jon Gruden lost his job in Las Vegas because his emails became public.
His emails first became public because Daniel Snyder wants information from Bruce Allen.
Snyder wants info from Allen because a Web site alleged Snyder was connected to Jeffrey Epstein (among other things).
Also, this is how Adam Schefter ended up catching a stray.
So I've thought about this more than I should today: What would a "They Can't Cancel Me" Jon Gruden gig actually look like? Would it be unbridled football commentary?
Gruden just saying patently offensive things and acting like "Pigskin Mad Men"? But I don't think he has the willingness to have three-quarters of America hate him even if a quarter of the people defend all of the garbage he spews.
Would he try to do minimize the racism, the homophobia and the rampant sexism and go back to keeping that largely out of sight and act like he did as a "Monday Night Football" broadcaster?
So have we talked about the timing of the Jon Gruden thing yet?
Because it was essentially a Friday news dump, right? Not that @WSJSports has any control over when it gets the info, but a source had to leak that information. You can't request private email correspondence.
Being the cynical fellow I am, I believe that this is the NFL trying to see what public reaction is like to what Gruden did before deciding on a punishment. It was a trial balloon.
Gruden did not seem to be surprised to be asked about it. The #Raiders and the NFL issued responses the day it was reported, and by dumping it on Friday, it put the league's broadcast partners first in line to assess the severity of the comments and contextualize them.