Thread by @RedGabcsika

My favourite bit of subliminal marketing from the #johnlewisadvert .

It really is the trans colours WRECKING the house the mum (women) built.

People spend a *lot* of money on this type of marketing. The colours they choose *are not* accidental.

The characters they choose as bystanders (women and girls) are not accidental.

Gotta hand it to the advertisers. It sums up the movement beautifully. And what's better is that some people *are* going to argue we should just let this kid *live his best life* and ignore the wrecking...as long as you have *insurance*

The theme is *accidents and insurance* .

Which is even more fascinating considering this the woman's house!!

Are prisons insured for the lawsuits of raped women when they accidentally admit a "not really trans" inmate ?

How many of those accidents in the and are accidents?

Are sporting bodies insured for "accidents" when male people "accidentally" break the jaws of women?

And in the end... What good is the insurance?

Is John Lewis really going to pay out? Will the state compensate these women?

Is insurance enough to replace the irreplaceable? Or do we just tell the child "accidentally breaking be shit "no".?

And WHERE is Dad (the person with the ultimate authority)?

I mean media and advertising student s could write a whole fucking dissertation on this masterpiece of social commentary.

Not sure it is selling what it intends to.. which is also very appropriate.

Gotta say I *LOVE* @JohnLewisRetail for summing up so succinctly exactly what is going on. And in only 60 seconds BRAVO.

I approve of the #johnlewisadvert

Just seen some more gild in this. Apart from trashing the house with his colours the things that *actually* break are very few but *poignient*
#johnlewisadvert

First audible smash is a photo of a child.
I wonder what the CHILD represents.
What has been broken here?
#johnlewisadvert

Kid then flicks his other shoe at the lampshade. Not broken.

THE SECOND thing you hear smash is this. It is the only photo on a wall of generic flower prints. AGAIN NOT ACCIDENTAL. The image is on OLD photo of a young woman. Presumably the grandmother. Literally the MEMORY of the GRANDMOTHER SMASHED.

#johnlewisadvert

Kid then approaches the living room, and before bullying his sister band destroying the means by which she can accomplish her work, he throws an umbrella at a vase. The vase falls to the floor with an audible dull pang. No breakages. You can see it in the corner of this images.

Kid then carries on his rampage knocking things over and making a big fucking mess with pink and blue paint (colour choice not an accident) and covers everything in *glitter* (also not an accidental choice)

#johnlewisadvert

So, aside from trashing his MUM's (women) house and his sister's (girls) means to work. He also the only two things he breaks are IMAGES of PEOPLE. those people being A CHILD (children) and THE PHOTOGRAPHIC MEMORY OF THR GRANDMOTHER (women who came before).

#johnlewisadvert

I'm sorry but NONE of this is an accident. These advertisers know exactly what they are doing.

It's not a coincidence that the only breakages are representations of certain people. The colours aren't an accident. None of this is an accident. #johnlewisadvert

Much like none of what the child in the advert does is an accident.. and much like what the child represents does in the real world is an accident.

#johnlewisadvert

I swear this kid is so obnoxious.
#johnlewisadvert

So. How about we collectively say "NO".

"No" to the trashing the house the women built. "No" to the destruction for the tools girls have to florish. No for the broken children. And no for the memories of our grandmothers.

#NoThankYou
#johnlewisadvert