Just got a masterclass in community from two 19-yr-old college students ✨
@brandonthezhang & @aaditsh run Maker’s Mark (MM) — a cohort-based course on Twitter audience building
Here’s the secret to how they built one of the most engaged learning communities I’ve ever seen 🧵
@brandonthezhang & @aaditsh run Maker’s Mark (MM) — a cohort-based course on Twitter audience building
Here’s the secret to how they built one of the most engaged learning communities I’ve ever seen 🧵
1/ Teach fundamentals that can be applied instantly ✅
MM's feedback loop:
1️⃣ Teach skill
2️⃣ Students apply skill
3️⃣ They win
Wins can be small. Get people through this loop fast & engagement sky-rockets.
Week 1: MM taught thread writing. Students gained 100s of follows fast.
MM's feedback loop:
1️⃣ Teach skill
2️⃣ Students apply skill
3️⃣ They win
Wins can be small. Get people through this loop fast & engagement sky-rockets.
Week 1: MM taught thread writing. Students gained 100s of follows fast.
2/ Learn WITH your students 📚
Aadit & Brandon are experts with a student mindset
Even as Aadit was writing his own threads on Twitter, he'd actively post in Maker's Mark's community & share his personal learnings.
Instantly made us all comfortable "learning in public"
Aadit & Brandon are experts with a student mindset
Even as Aadit was writing his own threads on Twitter, he'd actively post in Maker's Mark's community & share his personal learnings.
Instantly made us all comfortable "learning in public"
3/ Craft a culture around consistent feedback ✍️
Brandon regularly gave detailed, personalized feedback. Often through short @loom videos
This increased the bar for everyone:
You work harder when you know others are actually looking at the final product
Brandon regularly gave detailed, personalized feedback. Often through short @loom videos
This increased the bar for everyone:
You work harder when you know others are actually looking at the final product
4/ Tailor learning to personal goals 🏁
Brandon offered to jump on a 15 min call with everyone.
During mine, I shared my main goal: get more communities on @HeartbeatChat. He showed tactics to do this instantly
I was able to prioritize MM bc it made immediate impact for me
Brandon offered to jump on a 15 min call with everyone.
During mine, I shared my main goal: get more communities on @HeartbeatChat. He showed tactics to do this instantly
I was able to prioritize MM bc it made immediate impact for me
5/ Adjust as needed 🧭
We gave a ton of feedback during sessions:
• Longer breakout rooms
• Different AMA requests
• Different feedback formats
@brandonthezhang and @aaditsh really took them to heart & made tons of improvements on the fly
We gave a ton of feedback during sessions:
• Longer breakout rooms
• Different AMA requests
• Different feedback formats
@brandonthezhang and @aaditsh really took them to heart & made tons of improvements on the fly
6/ End at a leaping off point 🚀
We'd learned the basics of writing threads, growing engagement, and most importantly — building genuine relationships with as many followers as possible.
In 3 weeks, I genuinely got everything I need to scale to 10k follows
We'd learned the basics of writing threads, growing engagement, and most importantly — building genuine relationships with as many followers as possible.
In 3 weeks, I genuinely got everything I need to scale to 10k follows
That's it for now.
If you enjoyed the thread, please:
1. RT the first tweet
2. Follow me @murtazabambot for more community insights
If you enjoyed the thread, please:
1. RT the first tweet
2. Follow me @murtazabambot for more community insights
📣 Big shout-out to @aaditsh and @brandonthezhang for being so thoughtful & intentional while building Maker's Mark.
+1 to @MavenHQ for empowering incredible course creators like these
Ready to build an audience, yourself?
Cohort 2 starts Nov 8 👇👇
maven.com/brandonaadit/m…
+1 to @MavenHQ for empowering incredible course creators like these
Ready to build an audience, yourself?
Cohort 2 starts Nov 8 👇👇
maven.com/brandonaadit/m…
TL;DR
1/ Teach basics that students can apply fast
2/ Learn with your students
3/ Craft a culture around feedback
4/ Tailor learning to student goals
5/ Adjust as needed
6/ End on a leaping off point
1/ Teach basics that students can apply fast
2/ Learn with your students
3/ Craft a culture around feedback
4/ Tailor learning to student goals
5/ Adjust as needed
6/ End on a leaping off point
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