I love that investors who read the 1726 book and investors reading "Stock Investing for Dummies" today both have the same goal: becoming better investors.
Some things never change. Same goal, +300 years apart.
Familiar:
“It was not just the fear of being cheated in the present that advice manual writers used to motivate their readers.. but also the threat that appearing ignorant on such matters might result in a loss of face and exposure to be taken advantage of on a future occasion.”
These newsletters were influential.
In the 1690s, there were _100 stocks_ trading on London's market, but investors herded into the _8 stocks_ listed in popular newsletters.
From @18thc_finance 's fantastic lecture in the Investor Amnesia course.