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Eren Bali 🥼📲 Profile picture
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18 Oct, 7 tweets, 3 min read
I made a list of corporate logos with a hidden message.

I promise you’ve never seen this before 🧵
In the Amazon logo, the yellow arrow links letters "a to z", which represents how much Amazon learns about their competitors’ business by allowing to sell them on Amazon Marketplace.
Apple’s logo is an apple. But the transition from the colorful Apple to the light gray color in recent version symbolizes a company which is becoming a shadow of its former self.

They’ve been fading out the logo by 10% each year after Steve Jobs died.
The Facebook logo has two characters in it. The first one is the blue “f”. If you flip the logo upside down, you will now see the letter “u”. These two characters combined is a short letter from Zuckerberg to the whole world.
LinkedIn’s logo is a tribute to the early Web 2.0 era look and feel, which is the last time they built anything interesting.
MasterCard logo is a tribute to the power of duopolies. They launched this logo to end the rivalry with Visa and instead work together to squeeze the market.
I tweet weekly about startup insights. Follow me at @erenbali

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More from @erenbali

Eren Bali 🥼📲 Profile picture
31 Jul
Yesterday, Bernard Arnault passed Jeff Bezos to become the world's richest person.

Here’s the story 🧵

Bernard Jean Étienne Arnault[1] (French: [bɛʁnaʁ ʒɑ̃ etjɛn aʁno]; born 5 March 1949) is a French investor, businessman and art collector.[2][3]
He is the chairman and chief executive of LVMH Moët Hennessy – Louis Vuitton SE, the world's largest luxury goods company.[4] A centibillionaire, Arnault is one of the wealthiest men in the world according to a 2021 Forbes report.[5]
Bernard Jean Étienne Arnault was born on 5 March 1949, in Roubaix, France.[6][7] His mother, Marie-Josèphe Savinel, daughter of Étienne Savinel, had a "fascination for Dior". His father, manufacturer Jean Léon Arnault, a graduate of École Centrale Paris,
Read 7 tweets
Eren Bali 🥼📲 Profile picture
21 Jul
We’ve just raised a $350m round led by @blackstone. @katiedjennings had a great write up about our ambitions.
forbes.com/sites/katiejen…

I’m happy to see our “great healthcare for everyone” vision getting closer to reality. This was an uphill battle with a lot of bumps in the road.
We’ve always believed that everyone deserves access to great health, and with the money we already spend, we should be able to do this 3x over. But digital-only approaches are not enough.
We need an omnichannel approach that includes clinics, virtual care and devices. These have existed independently in the market, but no one has integrated them in a way that reduces friction for patients while still keeping it affordable.
Read 7 tweets
Eren Bali 🥼📲 Profile picture
27 Dec 20
We have spent a ridiculous amount of time trying to bring full price transparency to healthcare payments but haven’t been able to make much progress. Let me explain why this is hard 🧵
Our goal is to predict patient responsibility of a visit as soon as possible. Ideally this would be calculated real-time in our EHR so that clinicians can do cost/value trade offs with the patient while ordering things that impact the cost (procedures, diagnostic tests, etc)
The main independent variables here are
1) Complexity of the evaluation (usually 1-5)
2) Additional services like labs, procedures, medical imaging etc which are modeled as CPT codes
3) The nature of the work done (preventive, sick visit, etc) which are mapped to service types
Read 11 tweets
Eren Bali 🥼📲 Profile picture
24 Jun 20
1/ I came to this country 10 years ago on an H1B visa. In this period I started 2 companies: @udemy and @CarbonHealth. Udemy now employs ~700 people, provides ongoing income to 50k instructors and improves employability of tens of millions of Americans by helping close skill gaps
2/ @CarbonHealth employs ~350 ppl and will create 10s of thousands of jobs + health care access in many underserved communities. In addition to working on the frontlines of the pandemic, we have been helping companies reopen safely and thus retain employees.
3/ And this is not just about the immigrant founders. There are million of employees on work visas that are vital to the success of many tech companies. The recent ban on H1, L and J visas will do nothing but hurt companies and cause increased unemployment
whitehouse.gov/presidential-a…
Read 13 tweets
Eren Bali 🥼📲 Profile picture
23 Mar 20
1/ Important update: This evening, our lab partner notified us that the FDA updated their FAQ about COVID-19 testing. The update clarifies that at-home sample collection is not covered under the EUA (emergency use authorization)
fda.gov/medical-device…
2/ We (@CarbonHealth) are discontinuing the distribution of at-home sample collection kits and contacting the first group of patients to schedule expedited testing in our clinics. FDA supports at-home collection but needs more data to validate its accuracy.
3/ We're doing 50-100 COVID-19 tests in our clinics every day. We will continue to look for additional ways to expand testing capacity. We still believe in the value of at-home sample collection so we will work with our lab partners to accelerate data collection.
Read 4 tweets

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