Next up I'm gonna hop into "Harness the Power of Media: Enhancing Your Professional Brand" with Soraya Herbert (@sorayajanae)! #CHEST2021 1/
When you start developing your professional brand you first need to know your audience. Ask your followers what content they like. Create a persona for your audience in your head, then create content for that persona. #CHEST2021 2/
Communication is key. Make sure your content is at the level of your audience. How, when, and to whom you communicate are all important. #CHEST2021 3/
Create your cadence. Prepare for the following week by putting together a content calendar, #CHEST2021 4/
These are ideas for how to spark conversation within your content. Engagement is the most important piece when it comes to creating content. #CHEST2021 5/
Engagement techniques. You want people to comment, discuss, cross-promote, and collaborate. #CHEST2021 6/
These are examples of where your digital content may live. #CHEST2021 7/
Many of you have reached out, asking me what company I used to plan my trips. I actually plan the vast majority entirely myself. So since so many of you seem curious, here’s how I do it: 1/
Disclaimer 1: For certain polar locations I have booked cruises through Quark Expeditions. These include my trip to Antarctica, as well as upcoming trips to Greenland and Svalbard. I particularly like this company due to their focus on environmental protection and education. 2/
Disclaimer 2: I did use a travel agency for my most recent trip to Africa, because it is very difficult to book, safari and transfers there without someone with expert knowledge of the area. 3/
My final #SCCM2023 tweetucation session for today is “Late-Breaking Studies Affecting Patient Outcomes”!
First we have “Continued Enteral Nutrition Until Extubation Compared to Fasting Prior to Extubation in the Intensive Care Unit: A Clustered Randomized Trial” with Stephan Ehrmann (@stephanehrmann)! #SCCM2023
Nearly all ICUs impose some form of fasting before extubation, but this time seems to be decreasing. #SCCM2023
Next up for tweetucation at #SCCM2023 is “The Intersection of Climate Change and Critical Care” with Dr. Srinivas Murthy (@srinmurthy99) and Dr. Gloria Rodriquez-Vega!
We will talk about whether our ICUs are ready and what they can do to help. #SCCM2023
Case presentation - this is a code red for humanity! #SCCM2023
My next session for tweetucation is something I’m VERY passionate about!: “Moral Injury: Don’t Just Stand There, Do Something”! #SCCM2023
First up is “Recognizing the Signs, Symptoms, and Impacts of Moral Injury” with Kimberly Ichrist (@IchristKimberly)! #SCCM2023
The concept of moral injury is from military literature and is “a wound from doing something that violated one’s own ethics, beliefs, or attachments.” #SCCM2023