Thread by @rezakhadjavi

1/ Three seconds is not a lot of time, but it's all you've got to stop the scroll.

We partnered up with @iamshackelford to bring you the ultimate guide to thumbstopping video creatives!

2/ The Thumbstop Ratio measures the effectiveness of the first 3 seconds of your video.

Formula: (3-Second Video Plays ÷ Impressions) x 100

3/ A lot can happen in three seconds if you're deliberate about it.

These are the main elements that @iamshackelford generally likes to include:

- The Human Connection
- Bold Problem Statement
- Shock Factor

4/ Element 1: The human connection

E.g. a person expressing an emotion that allows the audience to connect to what that person is feeling.

5/ Element 2: The bold problem statement

Building upon the human connection by calling out the problem that resonates with the audience.

6/ Element 3: The shock factor

This is where you’ll really want to bend your creativity.

In this example, Nick and his team showed an up-close visual of a mosquito biting an unsuspecting victim.

7/ In this guide we dive deep into:

✅Drafting new thumbstops
✅Analyzing performance
✅Iterating on winners

+ 50 REAL examples of top performing thumbstops!👇👇 motionapp.com/how-to-create-…