21 Bullet Secrets That IGNITE The Selling Power 0f Your Copy –– a summary of Clayton Makepeace's "The Screaming Eagle" for #copywriters.
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The ability to write great bullets and fascinations is one of the most powerful skills you'll EVER acquire as a copywriter. And the ability to *recognize* both good and bad ones is essential to being a great direct response entrepreneur or marketing director.
The best bullets:
> Powerfully stimulate curiosity & intrigue...
> Seduce your prospect to read, read, READ!
> Build desire by creating the urge to "know" the secret your bullet promises to reveal...
> Seize your prospect's attention and keep him zooming through the copy...