Brilliant example of effective brevity. Any high school junior who has done this much and is bold enough to make this ask deserves to be taken seriously.
Cold emails changed my life—they can change yours too.
To summarize, the key features to leverage:
• Short & Sweet
• Personalized
• Credentials or Social Proof
• Create Value
• Clear CTA
Start infusing these and I guarantee you will improve the conversion of your efforts.
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I got a lot of questions about what I meant by “space out the text to make it optically inviting”—so I pulled together an example.
Same email—one a block of text, one spaced out.
The spaced out version is more digestible and optically inviting. More likely to elicit a response.
Random question that I’m genuinely curious about: Why don’t commercial airplanes have an eject button?
Like a button that can be pressed if the plane is about to crash that shoots off the top and every seat ejects with a little parachute.
Is it a cost issue? Engineering impossibility?
I have to imagine people would pay more to know they had a better (say 80% higher) chance of survival in the event of a catastrophic failure.
Just something that I’ve always wondered about and now I want to know the answer to.
Even if you assume it still has some hazards and issues (in air collisions post ejection, parachute deployment issues, etc.) if you could get to 80% survival rather than ~0% survival in a catastrophic failure, I bet people would opt to fly a more expensive airline that had this.
The only logic I can think of is that it’s so rare that it’s not worth putting money behind fixing.
But if people would pay for it, why not?
The fear of crashes is outsized relative to their incidence, so I bet there’s a premium/margin to be made on offering this.