Brilliant example of effective brevity. Any high school junior who has done this much and is bold enough to make this ask deserves to be taken seriously.
Cold emails changed my life—they can change yours too.
To summarize, the key features to leverage:
• Short & Sweet
• Personalized
• Credentials or Social Proof
• Create Value
• Clear CTA
Start infusing these and I guarantee you will improve the conversion of your efforts.
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Note: The principles in this thread apply just as well to Twitter DMs.
One cold Twitter DM can change your life.
I got a lot of questions about what I meant by “space out the text to make it optically inviting”—so I pulled together an example.
Same email—one a block of text, one spaced out.
The spaced out version is more digestible and optically inviting. More likely to elicit a response.
The silent productivity killer you've never heard of...
Attention Residue (and 4 strategies to fight back):
The concept of "attention residue" was identified by Dr. Sophie Leroy in 2009.
The idea is simple:
There is a cognitive cost to shifting your attention from one task to another. When our attention is shifted, a "residue" remains and impairs our performance on the new task.
It's relatively easy to find examples of this effect in your own life:
You get on a call but are still thinking about the prior call.
An email pops up during meeting and derails your focus.
You check your phone during a lecture and can't refocus afterwards.