"Alleviating Bloatware, First Attempt" in «Hardcore Software» Software bloat is something we've all heard of, complained about. What is it really? And what do you do about it? It can't just be too many features, or is it? Our first attempt taking it on 1/ …rdcoresoftware.learningbyshipping.com/p/052-alleviat…
2/ As we were developing Office 2000 the constant rumble of "bloatware" grew louder. Everyone seemed to have a different idea of what that meant. Too much disk space. Too much RAM. Too many features. Too many buttons. Review of Office 97 (a huge success) really stung. Microsoft may face backlash against bloatware.  4,500 comman
3/ We had many positive reviews. This one really hurt. Every graph was somehow about scale or size.

- IT Manager "couldn't care less"
- "4,500 commands for features useful and arcane"
- "Nothing from a business point of view that was compelling to upgrade"
4/ Maybe it was just that computers were hard to use? Maybe it wasn't so much about Office, but Office was a symbol of PC complexity and failures? Most people didn't actually know the difference between different programs or an OS or just "a computer". Do computers have to be hard to use? NY Times
5/ This one was brutal "Features Supplant Innovation"..."Software makers unable to make real breakthroughs...are giving us 'bloatware' instead."

Wait a minute...features are innovation. We make features. Some of them are useful.
6/ Yet every tech review was positive (even with Clippy). Customer satisfaction measures all were very high. Customer support calls were not higher than before.

We were selling millions. It became the industry standard by which all other products were measured.
7/ We even resorted to focus groups. Trying to figure out something actionable.

All we did was make features. It was as though our biggest strength had become our most significant liability. Everything was upside down.
8/ We (people like @DeanHach) latched on to the idea that different customers wanted different features. "Your bloat is my favorite feature". We thought about how in ancient Word/Excel (from mid/late 80s). There was an idea of normal/expert mode. Full Menus/Short Menus.
9/ This was simplicity by obscurity/hiding (something that is all too common). It didn't work back then.

What if we applied "intelligence" to such a feature. It wasn't "modal" but instead product adapted to how you used it. We called these "Intelligent Menus" (and toolbars).
10/ Check out this week's subscriber post for details of how this played out and why. What did we learn? Why is it not so simple to just make things simple?

This was our first attempt at dealing with bloat. Each attempt yields important lessons to share. …rdcoresoftware.learningbyshipping.com/p/052-alleviat…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Steven Sinofsky – stevesi.eth

Steven Sinofsky – stevesi.eth Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @stevesi

26 Oct
Super fun deep dive on new M1 Pro/Max chips by @anandtech Do go read in context. anandtech.com/print/17024/ap… HT @jensenharris @roundtrip

Many nuggets such as:

"Apple doesn’t advertise any TDP for the chips of the devices–it’s our understanding that simply doesn’t exist." 1/ 16" Max power behavior from article.Chart from article comparing M1 Max to Intel Core i9. 119.8
2/ This is such a huge deal. Intel is certain to bring something new to the table with respect to graphics, but then the question moves back to power consumption. Driving this has been one of the biggest needs for Apple –
3/ In the interim, the idea of shipping a laptop with two GPUs in order to compete will seem attractive (and actually higher margins) but will almost certainly lose out and generally not work well--to complex, too flakey, and too much futzing. It’s the latter that is arguably the unique aspect of Appl
Read 4 tweets
19 Oct
Apple’s M1 Pro/Max is the second step in a major change in computing. What might be seen as an evolution from iPhone/ARM is really part of an Apple story that began in 1991 with PowerPC. And what a story of innovation 💡 1/ [Quick thoughts] GPU 7xCPU 70% less power
2/ If you studied Computer Science in the 80’s then you were deep into the raging debate of RISC v. CISC. And what a debate it was. Out of that debate emerged an implementation at IBM, the POWER processor/instruction set. And a SV company MIPS. RISC v CISCThought on RISC v CISC
3/ PowerPC was a huge investment from IBM—an effort to regain end-to-end control of computing, starting with workstations. They had no software platform really (though Unix was all the rage for workstations and OS/2 all the hope) so the big bet was on Windows NT. PowerPC hinges on success with NT
Read 42 tweets
16 Oct
Apple Event Monday!! By (no) coincidence next week is also the 30th Anniversary of Mac PowerBook launch at Comdex Las Vegas (last one in October and my first one!) 🚀

PowerBook *redefined* portables. It also solidified the Apple design group. What a story of innovation💡 1/ Apple Mac PowerBook Model 100
2/ To appreciate Monday and amount I believe (guessing) Mac will evolve, one should look back at the PowerBook innovation.

1990-1991 was peak vintage Apple in many ways. Mac had a high computer share 13% WW (best ever). ~14.4M PCs sold. 2.1M Macs. Windows 3.0 just a year old.
3/ Almost no PCs sold were portables (~300-400K). The whole problem with PC portables was that no one wanted them. They were under powered and EXPENSIVE ($5000 in 1990). While this prediction was awful in hindsight, at the time it was entirely conventional wisdom. Making the laptop commonplace. Real future is laptops will r
Read 29 tweets
12 Oct
One of the more fascinating things to hear about is how "overly complicated" or "over-engineered" crypto is compared to what we use today. Look I have no idea how things end up or where we're going.

BUT I do know from where we came. 1/
2/ It is 1994 and the "internet" as most know it is months old. (Yes, WWW started a few years earlier, and I was using email and CHAT a decade earlier...)

I'm showing WWW to anyone who would watch. One person who was assigned by SteveB to watch a demo stopped by my office.
3/ Their job was to put together a monthly CDROM of all the marketing and sales materials for Microsoft products and DHL it to every subsidiary around the world. They would then translate and localize, then print (everything was print) them for local use.
Read 15 tweets
11 Oct
050. The Team's Plan in the Face of Disruption in “Hardcore Software”—previously detailed an Office team facing cacophony of “Office is being disrupted” BUT we still needed a plan—the first plan as an integrated team. And yes, people would quit! 1/10 …rdcoresoftware.learningbyshipping.com/p/050-the-team…
2/ While lots of technology forces were in play, none of them were close to Win32 in being able to build rich creation products. HTML 3.2+JS was getting better for display but connectivity was not yet uniform and browsers were not clearly converging. There was a force though…
3/ That force was business and enterprise sales. Business PCs were going in everywhere and were a *nightmare* to manage with the dreaded “cost of ownership”. Problem was Word, Excel, etc. treated deployment and mgmt as lowest priority and last to get done. Ack!
Read 10 tweets
11 Oct
1/ @MichaelDell's new book is out "Play Nice But Win" which is a perfect title for one of the most successful, yet low-key and humble CEOs of any industry who is also the OG PC leader. *Everyone* in tech should read this book. Some of what I felt...smile.amazon.com/Play-Nice-But-… book cover
2/ Michael's first book (Direct from Dell) is a great story of the nuts and bolts of Dell. Definitely an important book. This book is much more "inside his head" and at times "emotional" about his journey, and reflective. Also Michael is the "last" PC era founder still CEO!
3/ From my perspective it is really several key stories woven together (literally in alternating chapters):
• Founding and Managing of Dell and Michael's upbringing
• Definitive book on the BS of corporate raiding
• Private v. Public company dynamics
• Transforming a tech Co
Read 26 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(