Gergely Orosz Profile picture
Oct 25, 2021 6 tweets 2 min read Read on X
London used to be the tech hub of Europe before Brexit (VC investment, # of tech positions, big tech presence etc). I lived/worked there for 5 years and it was great.

Still a good place... but Brexit is making EU engineers explore options outside the UK like this, one at a time: Image
As someone who has seen London tech at its prime, I think one of the biggest misses of the current UK government is not doing more to "retain" the London tech hub.

Dublin, Amsterdam, Barcelona, Berlin and other EU "hubs" are slowly, but surely pulling London EU folks away.
My response to "what is your take on choosing the next city?" was this: Image
"What will the next EU* tech hub be?"

*taking the UK out of EU.

My take: it should have been Paris... if they capitalized on it, and changed a bunch of policies (which they don't and won't).

Amsterdam & Dublin are the biggest winners, and plenty other gainers). Image
And here's an inbound DM on why Paris (sadly) is a place that will struggle to attract tech talent. Even though it has all many characteristics in location, size, population, transport to be a tech hub.

The language for tech is English, and in Paris you *need* to learn French. Image
A person weighing in (over a DM that I edited to remove personal details) on Barcelona.

And on how you should expect to (eventually) learn the local language either way. Which I agree with - I'm slowly improving my Dutch as well in Amsterdam. Image

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More from @GergelyOrosz

Dec 28
Talk about a board turning a company into nothing.

Bench raised a $60M Series C in 2021 - then board pushed out the founder CEO, to bring in a professional CEO.

The company is shutting down 3 years later. Not even a fire sale.

Customers, employees, investors left with nothing.
A rare glimpse of how brutal internal politics within a scaleup can be.

In the end, investors control the board. Board members can override the founder if investors get more power than the founder.

Bench could be a warning example why this is a terrible idea - for investors!!
Talk about turning it into negative value.

Customers of Bench paid for accounting for the full year of 2024. Yet they will have to find a new service provider to close down 2024: meaning all 2024 accounting will need to be redone.

From a customer who will need to do just this:
Read 4 tweets
Dec 21
I see so much FUD (fear, uncertainty, doubt) about the future of sw engineering, mostly from non-devs. Along the lines of “soon anyone can spin off AI agents in bulk that act as hundreds of devs.”

A false premise. Just open your airline app that is built by ~hundreds of devs.
Good software is far more nuanced than just how many devs work on it.

Skype hired good devs and won the video calling desktop market. It got to 1,000+ devs and then… this startup with 50 devs washed the floor with them for mobile chat + calls. It was called WhatsApp.
To understand how software engineering will change when anyone (technical or not) can hire an AI agent to spit out code:

How did filmmaking change now that everyone has a professional-camera (previously unattainable to non-pros) in their pocket?
Read 11 tweets
Dec 18
An odd trend I’m noticing:

A lot more startups (esp AI startups) bragging about how much they work: in terms of well past midnight, 6-7 days per week, 12+ hour days etc.

What is the end game here?

Good job grinding. But it’s v hard to innovate + ship quality sleep deprived…
Speaking for myself: yes, when I’m locked on a problem I’ll work more *to get it done.*

But when I regularly pull late nights, my work (+mood, judgement) gets worse, not better.

Best work is (and has been) usually after taking enough rest and being full of energy+motivation.
Lots of interesting takes. This one on Bsky got me thinking as I can emphasize with it (and the general feeling that many/most AI startups likely have, esp seeing how important first-mover advantage is…)

Being an AI tech startup is great for funding, but tons of pressure Image
Read 4 tweets
Nov 25
Automattic - the creator of WordPress, a company raising $950M in VC funding - took a paid WordPress plugin built and owned by another dev and re-published it, making it free.

If you have a business selling a paid WP plugin: Automattic can null it, anytime.

Another new low.
A summary of past events:



I used to be a big Automattic / WordPress fan (my blog used WordPress for many years, and I admire companies investing in open source.)

Automattic has turned into a corporation ignoring open source ethics though, in its bid to take out its biggest rival WP Engine.blog.pragmaticengineer.com/did-automattic…
WP was so popular in part thanks to the tens of thousands of plugins - built by devs who liked the platform.

This trust is slowly but surely gone. Devs who would have chosen WP don't do so. And so the platform grows less.

Automattic hurting all of WordPress. Maybe on purpose? Image
Read 5 tweets
Nov 21
Worth asking: why would a web infra company acquire a code search startup?

Answer this question, and you get interesting insights on the strategy Vercel is likely pursuing.
It's not a one-step answer.

Q: "What does a code search tool need?"

A: "Access to a customer's whole codebase to work well."
Q: "What does access to a customer's whole codebase mean in terms of additional capabilities?"

A: "Look at what the best-known code search startup is doing. They are building an AI coding assistant that uses context from all the codebase."
Read 5 tweets
Aug 22
What is happening at Sonos is hard to believe.

The company released a new app that is a big regression in reliability, usability and functionality vs the old one.

Sales are falling thanks to the new app.

There is no quick fix.

They want to re-release the old app... but cannot Image
Screenshot from

Talk about a company damaging themselves, thanks to ignoring practices like:

1. Only release a product that has been properly tested (was not the case w Sonos)

2. Have a rollback plan, especially when skipping #1 (also not the case)reddit.com/r/sonos/commen…
And yes, Sonos used to have a great software experience.

I got my first Sonos around 2019 or so I think - and the setup and tuning were very nice (positioning speakers in a room for best performance.) Worked well for me at least.

Here’s a much earlier experience:
Read 5 tweets

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