Google stopped targeting techies to try and implement their grifts years ago.
They switched to targeting marketing departments, by claiming to offer simple solutions to complex tech problems.
"All you need to do is add this one line of code to your site via Tag Manager..."
They switched to targeting marketing departments, by claiming to offer simple solutions to complex tech problems.
"All you need to do is add this one line of code to your site via Tag Manager..."
https://twitter.com/pmb00cs/status/1452910967550009346
Their current grift is all the stuff about altering their algorithm to be based on "mobile page load speed".
Fun thing is that it treats GOOGLE'S OWN JAVASCRIPT PAYLOAD (e.g. Maps, Tag Manager, Google Analytics and any triggers they've encouraged Marketing to add) as a negative.
Fun thing is that it treats GOOGLE'S OWN JAVASCRIPT PAYLOAD (e.g. Maps, Tag Manager, Google Analytics and any triggers they've encouraged Marketing to add) as a negative.
60% of the "speed reductive" code factors on most of our site, are actually interactions or code transactions Google either suggest as best practice, or encourage use of to enable Marketing departments to properly track KPIs.
And just working that out takes a lot of digging around and relies on you knowing a LOT more about how browsers work than I suspect most digital graduates do these days.
Did I mention that using AMP removes these factors from the calculation?
Funny that.
Did I mention that using AMP removes these factors from the calculation?
Funny that.
Basically, Tag Manager was the biggest and smartest grift Google ever implemented.
They managed to turn well-meaning Marketing departments, and Digital Agencies into the delivery vehicle for everything they'd struggled to get techies to do.
They managed to turn well-meaning Marketing departments, and Digital Agencies into the delivery vehicle for everything they'd struggled to get techies to do.
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