It was inevitable that once @elonmusk moved to Austin he had to take up microbrewing.
chron.com/food/article/e…
chron.com/food/article/e…
While celebrating a new Gigfacility in Grünheide, Germany at the Gigafactory Berlin-Brandenburg County Fair, the Tesla founder announced a new venture outside of his fascinations with cars, space, meme cryptocurrency and moving to Texas: Giga Bier.
chron.com/food/article/e…
chron.com/food/article/e…
The upcoming brew was blurted out as an afterthought to everything else Tesla is up to these days, but Musk did offer a preview of the beer, clad in a futuristic bottle that no koozie will ever be able to hold.
chron.com/food/article/e…
chron.com/food/article/e…
Tesla has registered "Giga Bier" and "Giga Beer" trademarks with the U.S. Patent and Trademark Office.
But an upcoming Austin-based brewery called Starbase Brewing also registered a trademark for “GigaBeer" (no space) on the same day as Tesla.
chron.com/food/article/e…
But an upcoming Austin-based brewery called Starbase Brewing also registered a trademark for “GigaBeer" (no space) on the same day as Tesla.
chron.com/food/article/e…
Or collaboration with a brewery that latched onto Starbase without being "affiliated, associated, authorized, endorsed by, or in any way officially connected with SpaceX, or any of its subsidiaries or its affiliates"?
chron.com/food/article/e…
chron.com/food/article/e…
This wouldn't be Musk's first venture into alcoholic beverages packaged in inconveniently shaped containers.
Will Musk join the ranks of other celebrities with mediocre booze brands?
Will Musk join the ranks of other celebrities with mediocre booze brands?
Will you try @elonmusk's beer when it comes out?
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