Oh how the turn tables!
@TechCrunch here's a free headline for you:
Mailchimp and Shopify make up.
mailchimp.com/mailchimp-and-…
@TechCrunch here's a free headline for you:
Mailchimp and Shopify make up.
mailchimp.com/mailchimp-and-…
This is interesting, although unsurprising. With the acquisition of Mailchimp by Intuit, there is likely high pressure to capitalize on the growing success and notoriety of Shopify. MC finally realized it couldn't compete with a commerce solution of its own.
Klaviyo was smart to capitalize on the initial break-up and cornered the market by making it extremely easy for brands to leave MC and migrate.
Klaviyo doesn't need to do that now, so I think this will make way for healthy competition amongst other platforms.
Klaviyo doesn't need to do that now, so I think this will make way for healthy competition amongst other platforms.
If you're an ESP that hasn't already prioritized deep integrations with Shopify, now is the time!
Excited to see what comes of this and how the Shopify app ecosystem will evolve to better support brands and marketers that want to take advantage of these integrations.
Excited to see what comes of this and how the Shopify app ecosystem will evolve to better support brands and marketers that want to take advantage of these integrations.
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