My Learnings and Takeaways from Rule Breaker Investing by David Gardner @DavidGFool.
6 Signs of a Rule Breaker Business,
Let's look at them one by one.
One.
We should look at the leaders in a new industry.
Look for companies with differentiated proprietary technology and a big head start/lead.
High-quality first movers will capture a lot of the market opportunities available in the upcoming industry.
These are high-quality businesses like $AMZN and $NFLX of e-commerce and streaming who were early leaders of their industries.
Out of the six, if @DavidGFool had to choose only one sign, it would be this one.
Two.
These businesses must have a sustainable/durable/long-term competitive advantage so that we can own these for a long time(at least 3 years).
This advantage can be achieved through business momentum like $CRWD, patent protection like $PFE, visionary leadership like Jeff Bezos from $AMZN, or inept competitors like $SOFI taking on banks.
Ideally, we want to own these businesses forever if we can.
Three.
Winner's Win!
So we want to ensure that the businesses we own keep on executing and even before buying them, we should check their past history and try to find out if they have strong price appreciation.
Don't come up with excuses or rationalizations to try to justify owning a business if it's not doing well.
Maybe it's time to move on.
In the past I have bought some businesses just because they were cheap, I have made tremendous progress on this and I don't do this anymore!
Four.
People and culture are at the heart of the businesses we own and partner with.
Check if the management owns a lot of their own business.
Check if the management is someone with integrity and honesty.
Check if people love working there.
Five.
Check if the business has a strong brand that deeply resonates with people and they can't seem to get enough of it.
Six.
It's awesome if the media thinks that the business is currently overvalued.
It may be overvalued in the short term, but these people fail to see the long-term prospects here.
So, how should a rule-breaker investor manage their portfolio?
6 Tactics of the Rule Breaker Investor is the answer,
Let's look at them one by one.
One.
If you have found a winner, let them run very high, let them be multi-baggers.
Don't trim your flowers and water your weeds - Peter Lynch
Two.
Don't add to a business when its price goes down, Add to a business only when it goes up.
If you have more money to allocate, don't take a new position, instead, add to your winners.
Three.
Hold your businesses for at least 3 years before re-evaluating them.
Do six-month checkups on them and see if they are winning, if they are you can add more.
Four.
You want to partner with businesses that follow the 4 tenets of conscious capitalism which are purpose, culture, leadership, and stakeholders.
A winning business is one that has a definite mission and purpose, a strong culture amongst its employees, partners, and customers, has visionary leadership and takes care of all the stakeholders of the business.
Five.
Allocate a maximum of 5% of your portfolio to your businesses initially.
This is to prevent you from permanent capital loss if things don't work out.
Six.
Aim to have 60% accuracy with your picks. 60% is a lot, so if you are successful, you will have enough winners to substantially carry your entire portfolio and not worry about any losers/underperformers.
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Intelligent Fanatics are great leaders with a simple mission and vision for their business, avid learners, great teachers, have high insider ownership, long term view, try out new things and fail, delegate, and have the guts to stand up against tough times for long term success.
So what are the characteristics of these intelligent fanatics? 1. Leading by Example
A leader should be able to attract and retain highly skilled employees to work for the greater good of the business, create systems and processes that will lead to the success of the business.