The casual listener vs casual fan vs ARMY / “core fan” discussion is kind of exhausting and repetitive🙄
Seems like casual fans want desperately to be ARMY, but without doing any of the things that define us as “core fans”. For clout?
Being a casual fan is fine — have fun.
But, +
being a casual fan and consuming BTS music and content that way ISN’T the same as being ARMY.
BTS has always known this too.
There’s a point that turns casual consumers/fans into core fans (ARMY). To BTS, their lyrics, & understanding them & their art, has always been part of it+
Pls don’t conflate being a casual fan w ARMY. ARMY respects BTS, their art, and work. If you don’t want to understand BTS, or their art, that’s a choice. A 7 in a DN doesn’t make an ARMY. You don’t have to be ARMY to like BTS, listen to/buy music, or even go to concerts. But +
it’s your choice what kind of consumer, or fan, you are. If you choose ignorance of the meaning of their art, choose not to even try to understand, or respect them & their work, then just accept the casual fan, or casual listener/consumer, that you are.

ARMYs’ DNA is different.

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More from @renkiger_

3 Nov
This narrative is annoying & the number of likes tell me 21k people haven’t bothered to watch the full original content, but instead blindly believe out of context screenshots. Why? Because this fits whatever victimization story they’ve made up/been told?🙄🤦‍♀️
[Thread] to clarify+
The 1st draft of the House of ARMY script had Jin playing a cuckoo clock & deliveryman. He asked to also play a TV. Instead the skit was revised to also include banana & flower roles (no TV)
It was hilariously ridiculous and he and Jimin struggled to not laugh throughout filming+
One *could* take a screenshot of the editor caption saying “he’s embarrassed” to use out of context, to say he was “hurt” by how it was scripted. But that is hugely speculative and totally ignores all the other footage of him laughing & having fun while dressed as a silly banana+
Read 13 tweets
2 Nov
I can almost understand how, if someone only started paying attention to BTS post 2018, they cld (v mistakenly) believe ARMY has always been big/powerful, or BTS had a powerful/big label. Those opinions & beliefs are from ppl who’ve never learned anything of BTS & ARMY history +
BTS have been careful since late 2017 of their influence and of thinking/referring to themselves as underdogs, but that doesn’t erase their/our history.
For example:
+
In early 2018, when discussing BTS’ lyrical use of the baepsae motif Yoongi said
“We’re very careful about calling ourselves baepsaes now. But the reality is that that’s where we started and that’s where our roots are.”
+ ImageImage
Read 5 tweets
2 Nov
“ARMY played a crucial role in spreading BTS’ music across the world…Whenever BTS releases a new album or drops new content, they instantly pick it up, translate it into different languages and help spread them everywhere. ARMY globalized BTS”+
- Big Hit, 2019, Pollstar Magazine ImageImage
“I thought I understood what it meant to have a large & passionate fan base & will admit I didn’t. My idea…was completely changed…To this day, I still can’t explain it to anyone. All I can say is ‘Come to a [BTS] show & be a part of it”
+
- 2019 J Braverman senior VP LiveNation
“Numbers support him. [By] 2019, BTS cemented itself as one of the world’s premier live draws…Their box office hegemony is global…
“It’s such a global phenomenon…BTS is massive all around the world. Their audience continues to grow at a rate unlike anything we’ve seen before + Image
Read 9 tweets
2 Nov
KB Securities’ forecast re HYBE 3Q21 and outlook (we’ll see in a day or so how the figures match when earnings reports are released)
- target price per share revised up by 19% from ₩360,000 to ₩430,000
- operating profit expected to reach all-time high of ₩66.1 B (+64.6% YoY)+ ImageImageImageImage
- earnings will reach an all-time high, thanks to: 1) BTS and TXT’s releases in Korea (5M copies sold); 2) Seventeen’s online fan meeting; 3) BTS and Seventeen’s In the Soop series; 4) BTS’ deal w McDs; and 6) BTS’s 2021 Muster merch
+
- outlook for 4Q21 is for BTS’ US tour and Seventeen’s comeback to propel revenue above ₩1 Trillion, a new record high
- financial industry estimates BTS sold ~300k tour tickets (four concerts) at USD75-USD450
+
Read 4 tweets
31 Oct
Hi Silicon Valley bros. Noticing us, BTS, and WV now?😏
“A big influence has been through music especially. BTS has dominated the BB charts & found a plethora of new fans here in the states. However they didn’t merely reach fans through traditional means…In 2019, the label BTS + ImageImageImageImage
“is signed to, Hybe, sought to provide fans more intimate interactions w their favorite artists and even increase the fanbase through their unique platform: Weverse. Through [it], the media magnate Hybe creates an environment where artists can vlog, live stream, and answer msgs +
“from fans and for fans, allowing fans and their idols to get closer. The app users can also purchase concert tickets, connect with fans of different artists, and even buy artists’ goods and merch. This particular innovation is an example of how digital transformation can impact+
Read 5 tweets
6 Oct
[Thread Rebuild]
“For a while I’ve wanted to write a song about 안녕 (annyeong)…
One day I started to not like the word 안녕 so much. When I see people I love, and hear the word 'goodbye' as we part ways or go home, it’d leave a stain on my heart.
+
Namjoon Fancafe 2015.10.25
“Instead, something as simple as “see you then” or “see you later” is better
I’ve tried many times to write a song abt 안녕 but I keep failing because that word is the world itself to me.
It's a teasing word that cld mean the v beginning & also the v end +

Namjoon Fancafe 151025
“And that (안녕) is the world that I always obsess over…the dualism of life, it felt like us (humans). That which I love and despise so much. (I can't believe that) a two word syllable…can be the complete
beginning and also the end/last. +

Namjoon Fancafe 2015.10.25
Read 13 tweets

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