It's hard to get consumer attention in 2021!
My newsletter, Launched, takes a backward look at the debuts of now-successful companies.
But I also want to highlight startups with creative strategies in "real time".
An (ongoing) thread of inspiring launches ⬇️
My newsletter, Launched, takes a backward look at the debuts of now-successful companies.
But I also want to highlight startups with creative strategies in "real time".
An (ongoing) thread of inspiring launches ⬇️
1/ @truth launch at #NFTNYC2021. Why did it work?
-Mystery (want to unlock the product)
-Physical activation at buzzy, high density event
-Implied status (users are "chosen ones")
The result? A bunch of organic tweets from high-profile crypto people!
-Mystery (want to unlock the product)
-Physical activation at buzzy, high density event
-Implied status (users are "chosen ones")
The result? A bunch of organic tweets from high-profile crypto people!
https://twitter.com/gaby_goldberg/status/1455985884906639362
2/ @opalcamera launch (on Twitter!) Strategy:
- Get the product to influential early adopters
- Have them use it for a few months (in stealth)
- Do a coordinated "big reveal" w/ content from these users
The result? Thousands of waitlist signups! 🥳
- Get the product to influential early adopters
- Have them use it for a few months (in stealth)
- Do a coordinated "big reveal" w/ content from these users
The result? Thousands of waitlist signups! 🥳
https://twitter.com/ianrborthwick/status/1471145529350438916
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