Seen #Dopesick ep 6?

I bet you were appalled by the "blood charts" & manipulated data Rick & Randy uncovered. Think that can't be real? No way #PurduePharma actually did that?

Let's start from the beginning. This is what a normal, scientific chart should look like...

1/5
2/5
The last chart had even intervals up the Y-axis. Totally normal. We learned how to read these in 6th grade

But #PurduePharma knew the data undermined the claim that OxyContin had fewer "peaks & valleys"

So they made a new one. Look at the Y-axis. Notice anything strange?
3/5
Did you see the Y-axis intervals narrowing? Purdue was compressing data to mislead you.

FDA didn't approve. OxyContin didn't actually have "fewer peaks and valleys"

But Purdue kept going. Look at this Y-axis. 1-10 = 10-100. If I didn't point it out, would you have noticed?
4/5

But Purdue knew they weren't supposed to do that. Very few people would notice the manipulation

So they didn't publish the charts. Sales Reps showed them to doctors in person

These are what they used. Look close. There aren't even numbers on the Y-axis! No data. Only lies
5/5
One more thing #Dopesick exposes:

Think this was a mistake by #Purdue? Oversight? An overzealous employee?

Think again. Purdue didn't "officially" distribute the charts. They trained Sales Reps to DRAW them to show doctors

They weren't scientific charts. They were doodles

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Benjamin Rubin

Benjamin Rubin Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(