tfw the article is native 
(If you’ve ever wondered how those “this year’s hottest startups” or “companies to watch in 2022” articles happen, this is how.)
What they mean by “native” is most of these sites have paid content (go look at the homepage for a “Top 8 [whatever]” article, and though there’s usually a tiny label that says it’s sponsored, it still shows up in Google News & looks like a real piece.
The end game of this is what Ozy did, paying to sponsor a section in a legit media outlet, then quoting what they said as if that were an editorial comment on the company, rather than something they paid to place themselves.
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