Thread by @me1ies

{ECOM People}

Want to see an example of a high-converting landing page you can mimic?

This LP consistently converts above 6%

Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue.

Page & copy done by @me1ies

This page is incredibly basic.

No crazy illustrations or animations. Straight to the point.

One of the biggest reasons this page converts so well is the compelling copy and offer.

Above the fold:

High converting copy: When writing the copy it’s critical to know your audience. This brand's entire audience is African Americans. As you can see in the first sentence of the copy it says “African-owned businesses make up only 11% of all businesses.”

This creates an EMOTIONAL response in the readers and compels them to support this African-owned business.

With products like jewelry that don’t have a measurable benefit, you need to be creative with your copy.

Emotion sells.

The rest of the copy above the fold helps build scarcity and trust.

Everyone loves to bash on building scarcity. If you do it correctly it works.

There is a right way and wrong way to build scarcity. The wrong way is a countdown timer, low stock bar, and other gimmicks.

Social Proof and Guarantee - The most common objections and questions are addressed above the fold so a customer does not even need to scroll to the FAQ section.

“3312 Reviews” above the fold. Always want to have reviews above the fold.

Section 2 - High AOV tiered bundles that work

There are many ways to do bundles. To maximize AOV and take rate your bundles should be:

An irresistible offer - You want the customer to feel stupid to not take the highest AOV bundle (3 necklaces). For the three necklaces bundle, the customer practically gets the third necklace for free.

Very profitable - When creating bundles, especially for high margin products you have tons of wiggle room and bundles can be very lucrative. The take rate on these bundles is very high. Test your bundle offers and combinations until you see what performs best. This is what we did

Accordion - All the information that customers like to know before purchasing is contained in an organized bundle. Doing this optimizes the real estate on the page and customers don’t have to scroll through blocks of information.

Reviews - Unmissable CTA to leave a review.

Obtaining a 6%+ CVR is very difficult in e-commerce. The first go-around of this page did not have a 6% CVR. It took tons of tests and changes to the page to get it to 6%+

You should always be A/B testing changes to your pages. A day without a test running is $ on the table

Hope this short thread was helpful for everyone when thinking about how their products' landing pages should look.

I am giving anyone who RT’s and likes this thread a FREE landing/product page audit.

DM me “ FREE AUDIT” after you’re done.