{ECOM PEOPLE}

I always get asked:
“Cart page or skip to checkout?”

My answer - is neither.
A well-optimized slide cart will usually outperform.

Here is a full breakdown of an optimized cart page we did for @oliver__b1 for his brand Tabs

(use this for your store) 1/ Progress bar

As a CRO agency, we are research-driven, when we make design decisions it’s backed by research.

One of the things we found in our research is that 35% of people were ordering the “2 boxes” and 54% of people where ordering the “1 box”

I’ve spent over 200 hours studying the funnels of the biggest e-commerce brands so you don’t have to.

There are FIVE main landing pages they are driving traffic to.

Quiz
Offer LP
Advertorial
Listicle

Here's a list of examples for all for you to mimic + breakdowns

⬇️ ⬇️⬇️ ⬇️ Quiz funnel:
1. Carpe
mycarpe.com/pages/quiz

What makes it special:

-They start the quiz by offering a free gift so your incentive to complete the quiz and purchase for the gift.

CRO Tip:

If you have a many similar SKU’s, add a compare page

If you go onto your Google analytics behavior flow and notice lots of back-and-forth comparing products this is usually a sign customers need a compare page Here are examples of good ones:

CRO Tip:
A founder section on the page can help massively with building trust.

We’ve seen this increase conversion rates by over 10%. Here are some good examples from other sites + FREE outline on how to write your own founder section for higher CVR

/thread 🧵

Really great founder section on the homepage. It hits on the founders mission, her pain points (which many customers also relate to) and compares how HoneyPot is superior HoneyPot.co

We started working with one of the biggest e-bike brands in the US a few months ago.

Here is how we were able to increase their conversion rate over 30%

(and how you can do the same for your store)

🧵 🧵 🧵 Preface

The company FLX Bike sells high-end electric bikes starting from $1,500. Their conversion rate was struggling and they knew they needed to optimize their site before summer when they had a bigger sales rush.

I took a $2,000 course on writing high-converting product page copy so you don’t have to

Here is what you need to know + a FREE copy template doc included Before I start, please RT and Like this thread. I am literally saving you thousands.

(10 ppl who RT will get a full review of their sales page copy)

{ECOM PEOPLE}

Wanna see an example of a high-converting LP you can mimic?

We increased this clients conversion rate by 200% by redesigning their landing page

Here’s what we did so you can do the same:

🧵🧵 Header section (announcement bar)

On the old landing page, the first thing someone saw was this message.

At this early stage in the buying cycle people are still asking themselves “why am I here” they are still far from buying.

{ECOM PEOPLE}

Want to see a step-by-step breakdown of how we are increasing our client's AOV by 40%+?

Requires zero developers and only 3 apps.

If you follow this step-by-step you will create 8 different opportunities for a customer to spend more. The first thing you need is to have multiple products (preferable 3) but two are fine. These products need to help solve a similar problem or go well together.

For this thread, I am going to use Gleamin as an example. They sell a clay mask, a moisturizer, and a serum.

I reached out to over 500 CRO strategists in the last months to hire a team member.

30 were interviewed

One was hired.

Here is how every agency/ecom person should approach hiring to avoid getting burnt

(from someone who was also burnt by terrible hires)
🧵🧵 Preface:

The biggest needle mover in most businesses is hiring an elite team member(s).

IMO, this is the most challenging part.

{ECOM People}

Wanna see an example of a conversion-oriented landing page you can mimic?

Let’s break this page down section by section and explain what makes it so great

Page and copy done by @me1ies To preface, this landing page was created around a specific customer segment:

Women who suffer from PCOS (a hormonal disorder in women)

Knowell’s product helps with a variety of women's hormonal conditions, however a large part of their buyers suffer from PCOS.

{ECOM People}

Wanna see an example of a conversion-oriented landing page you can mimic?

Let’s break this page down section by section and explain what makes it so great

This page was created by me @me1ies and the team over at @LPbruv where I acted as a CRO consultant Above the fold

Recall, in almost all my threads I emphasize how important it is for the space above the fold to be optimized as much as possible.

As you can tell this is exactly what was done, let’s dive right into it.

{ECOM People}

Want to see an example of a high-converting landing page you can mimic?

This LP consistently converts above 6%

Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue.

Page & copy done by @me1ies This page is incredibly basic.

No crazy illustrations or animations. Straight to the point.

One of the biggest reasons this page converts so well is the compelling copy and offer.

How I made a @AdsAstronaut an extra $51,840 without spending a penny extra and how you can do the same

Thread 🧵 A few weeks ago a @AdsAstronaut aka Kyle saw one of my posts in @wizofecom Utopia about Google optimize and reached out. After taking a quick look at his store’s landing page and GA account I knew there was room for improvement in his CVR

{ECOM PEOPLE}

Wanna see an example of a high-performing landing page you can mimic?

Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue. Above the fold

Most customers do not scroll below the fold, so it’s imperative that you optimize this real estate to convince them to stay on your website.

Gel blaster does a great job of including only the MOST important aspects above the fold (see attached)

Currently working with one of the largest newspapers in the world (think WSJ, NYT)!

I’m creating a “coffee club” style store for this client

Let's dive into HOW TO LAND HIGH-VALUE CLIENTS LIKE THIS ONE.

And yes, you can apply this to any niche or service you provide

Thread 🧵 Working with high-value clients has tons of benefits.

They will pay you more
You can leverage their name when selling business to other prospective clients
They won’t micromanage you
They usually will need future work done
They will refer you to other high-value clients

A Step by Step Guide to Creating the Perfect Conversion-Optimized Landing Page

From someone who has run hundreds of split tests.

/A thread 🧵

(also dropped this in @wizofecom Utopia. Missing out if you're not in there) A landing page is one of the best ways to drive new traffic to your website and convert them into paying customers

1. They are very easy to split test and optimize
2. Easy to create with a Pagebuilder
3. Usually better than driving traffic to your homepage
4. Convert like crazy