When I talk to some consumer founders/ leadership about web3 , I sometimes get asked the below.

- "Is it real?"
- "what's the deal with gm/wgmi/etc?"
- "It's hard to hire talent now"
- "What does it mean for me/us?" (most interesting!)

🧵
"Is it real?"

If you haven't been convinced of web3 already, I don't assume to convince you now (but do check out @cdixon or @packyM or @punk6529's writing).

a) this is where I see most creative energy flowing from builders of all kinds. That's usually *something*
b) Most new things start off looking like toys. XmlHttpRequest+the iPhone looked silly once too.

c)I always urge ppl to dig in/play around. Join a few Discords. Write some solidity code. You'll learn so much more on what's going on than from reading others.
"What's the deal with gm/wgmi/etc?"

a) all of it is lightweight+positive+inclusive in a way very few online things are. My personal theory is that it is a counter-culture reaction to the negativity in many online spaces over the last decade
b) every new movement has its own culture and references. web2.0/this site invented hashtags the @ reply and #ff and more!

c) Don't let the aesthetics of it take away from the deep work being done and the new primitives we now have.
"It's hard to hire talent"

This is a real issue.

You're not only competing with other companies but also multiple tokens/DAOs/projects for talent. Also hard to retain people who might have sudden liquidity thanks to crypto.
In some ways, this is no different from other eras for talent. When I was at FB, we went through periods where we had to compete with various "hot startups" or hot funding environments for talent.

My sense is: a compelling value prop+meaningful work wins out. And see below.
"What does this mean for us?

IMO, this is the most interesting question of all. For some, it may mean nothing at all for a while.

Some others are figuring out ways to embrace web3 in small ways to big (especially in gaming/fintech).
This last question is the one I think most worth focusing on (will be writing more on this soon too).

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More from @sriramk

30 Oct
🚨🚨🚨 New @ObserverEffect: Absolutely *thrilled* to publish this interview with @mcannonbrookes, co-founder @Atlassian recorded over many hours.

This is by far the longest interview/most raw interview we have done and I'm super grateful to Mike.

theobservereffect.org/mikecannonbroo…

More👇
All the themes we went into: Image
On Atlassian's origin story Image
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28 Oct
🚨🌎✈️ Investing in Atlys/@mohaknahta : Thrilled to announce @a16z is investing in Atlys.

Atlys makes international travel paperwork+processes seamless. And something you should definitely use for your next international trip.

Post: a16z.com/2021/10/28/inv…

More below 👇
COVID has reminded us all how important travel is. For @aarthir and me, it has has meant not being able to visit family in India. For others, it meant postponed vacations, or missing that dream trip. Or real stress over not being able to make an urgent trip in time of need.
As we slowly figure out a return to safe travel, paperwork+processes around intl. travel has been confusing. Rapidly changing vaccine/testing requirements, paperwork, and several disjointed government systems–all leading to long hours of stress and airport horror stories.
Read 11 tweets
21 Oct
👋🚨 Investing in @airgarageinc - thrilled to announce that @a16z is investing in AirGarage, a full-stack parking lot operator and marketplace that is changing parking across the country. I'll be joining the board.

Post: a16z.com/2021/10/21/air…

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AirGarage is a “full-stack parking operator”—a marketplace with parking lot owners on one side and drivers on the other.

Since launching in 2019, AirGarage has quickly grown to manage over 150 parking lots/garages across over 30 states, growing 12x (!) just last year alone.
For owners: tools to automate the operation of parking lots/garages, including payments, camera-based enforcement and analytics for occupancy and revenue trends over time.

For consumers: the AirGarage app helps you find the best spot to park.
Read 9 tweets
20 Oct
Seeing a lot of interesting consumer startups where the community being built *is* the company.

This + the toolset/stack being used to build these are super fascinating.
Common stack

- member directory
- multiple spaces to congregate ( often Discord or Slack but multiple other options)
- lots of member-member interaction tools
- Content programming
- IRL events/schedules
- multiple tiers for you to “level up” to.
Multiple amazing examples in web3 of course often wrapped by a DAO ( FWB being a great example).

Here though, referring so many in non-crypto companies ( and of course not a new phenomenon!).
Read 4 tweets
26 Sep
On processing information - a few habits I've now adopted on processing any new topic.

a) Always go to the source: going to the root of anything you read (the actual transcript, the actual paper, the actual video, etc) will teach you a lot about any topic and is essential.
b) Barbell approach: when approaching any topic, go for a barbell approach.

Read first hand/raw sources and then studies done years after the fact. Anything in the middle is suspect.
c) Contemporary sources for history: When reading history, reading contemporary accounts (newspapers of the time, commentators of the era) are often key and will give you a 360 view that you may miss if you only read modern historians.
Read 4 tweets
6 Sep
🧵 Someone asked on Discord how to "learn" a new space. I'm not an expert but here's my algorithm mid-2021. This works for me, may or may not work for you.

Tried to use the example of NFTs below that I tried to learn this year but can work for any space.
What I try to do is to build a "map" of the space - the lowest level fundamentals, high level analysis, key people, major companies, communities, movements.
1. Learn/do the basics:

For anything technical, I like to go deep on the fundamentals first. Write/deploy code/build something. Helps build scaffolding on top.

Here, learning ERC 721/reading popular contracts/learning through tutorials like from @WillPapper has been great.
Read 9 tweets

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