Pizza businesses have performed well through the pandemic and any economic climate.

I've done some digging on smaller pizza franchises to see which ones show impressive unit economics.

These 6 brands may not be Dominos, but they offer similar returns to the business owners 👇
First - let's set a bench mark by looking at Dominos #'s:

The initial investment is $152k - $668k, with average weekly unit sales of 5,000+ franchised locations coming in at $22,648.

This means the average annual revenue is $1,177,696 per location.
Westside Pizza

This business, which started in Boise, Idaho has 36 locations nationwide, and a lower investment range of $129k -$398k.

In 2020 their locations had an average gross revenue of $795,120
Blaze Pizza

Their initial investment comes in on the higher end at $565k - $1.1M.

227 reporting stores in 2020 had an average gross revenue of $1,026,893.

@KingJames is also an investor in Blaze Pizza, which is considering going public.
Mountain Mikes

This brand out of Palo Alto, California has 242 locations nationwide, and is known for their crispy & curly pepperoni.

You can expect a location to cost $226K - $596K, and on average return $946,727 in revenue per year.
Donato's

Known for their "Ohio Style" pizza i.e. thin crust pie cut into square slices & filled with toppings - the brand was once owned by McDonald's in a failed attempt to get into the pizza biz.

A location runs $387K - $699K, with an impressive median gross rev of $1,191,944
Topper's Pizza

This brand has 67 locations nationwide and targets the late night crowd, with most of their stores staying open until 3am.

The average gross revenue per location in 2020 was $995,259, while the investment range is $292K - $531K.
Sarpino's Pizzeria

Founded in 2000, the Illinois brand known for it's specialty pies has 67 locations.

With an investment range of $306K - $499K,
the average gross revenue from 2020 was $919,346.
I'm pretty hungry after writing that so I'm gonna grab a second dinner, but if you enjoy breakdowns like that on franchises, give me a follow @franchisewolf

You can also subscribe to my weekly email below:
thewolfoffranchises.substack.com
TL;DR

• Toppers: AGR of $995,259
• Sarpino's: AGR of $919,346
• Dominos: AGR of $1,177,696
• Blaze Pizza: AGR of $1,026,893
• Westside Pizza: AGR of $795,120
• Mountain Mikes: AGR of $946,727
• Donato's: Median gross rev of $1,191,944

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More from @franchisewolf

8 Nov
Crumbl Cookies opened their first location in Logan, Utah in October 2017.

Today they have 260 stores operating in 36 states, and an average unit volume of $1.27M.

5 high level thoughts on what this franchise does really well (and what other brands should be doing too) 👇
1. Product

The founders A/B tested their way to the perfect chocolate chip cookie by using different ingredients, & asking people at local gas stations "which do you like better?"

After spending thousands of $$$ on recipes, they landed on a cookie they feel is truly special.
2. Branding

Crumbl uses iconic pink packaging for every take-out + delivery order.

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The unique shape + signature pink coloring make it recognizable and Instagrammable.
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8 Nov
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U.S. pet ownership rose to an all time high of 70% of households, and owners spent 11% more on their furry friends.

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(Taking interest ➡️ sense of belonging)
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