2/ Let's say you're a creator focused on making your own brand of fair trade chocolates.
You announce a new 'collection' of chocolate coming up that will have a limited supply.
You set it so 10% of all profits from sales of the chocolate collection with go to coin holders.
3/ People 'invest' in you by purchasing your coin. The price goes up. You sell some of your own supply of your creator coin to purchase the supplies you need to make the chocolate.
Fast forward a few months, you 'drop' your limited chocolate product on the market.
4/ Your fans by your chocolate, possibly using your creator coin to purchase with, further raising the price.
You then distribute profits back to all creator coin holders, demonstrating there are real gains to be made by backing you, further driving more investors.
5/ It's a virtuous cycle that doesn't need any outside entity (bank, VCs, etc) to support it. It's just the creator and their fans/customers/investors.
As a creator, you can fund your creations thanks to your audience. You can reward supporters with a return on investment.
6/ Money flows where return is possible (investors). Money flows to good creations (asset sales). Money flows to value creators (entrepreneurs).
You get to be your own asset class, self funding, producing, and generating returns to yourself and your investors.
7/ All of this happens automatically. The software handles transactions, distributions of profits, and the market determines the value of your coin.