Thread by @yarostarak

1/ A couple of weeks ago I experienced what I call a 'web3.0' moment -- a decentralized web moment.

In this case it was on decentralized social media, a platform called Diamond App, built on top of the $DESO blockchain @desoprotocol.

At first I was confused... (read on)

2/ I went to Diamondapp.com and immediately there was a button to click with my name on it.

I clicked it, the page refreshed with zero lag, and my entire profile was there.

I was confused. I'd never used this app before, so how could I have a profile?

3/ As I started scrolling, I realized Diamond was basically the same as Bitclout.com, just with a refreshed interface.

I had set up my Bitclout profile earlier in 2021 when it first gained traction, but then I moved on and hadn't logged back in for months.

4/ As I scrolled down my Diamond page, which is basically a decentralized version of Twitter, I saw all my posts, profile info, creator coin data, people I follow, etc.

Then it finally clicked for me. My social profile is decentralized, so it can exist on any platform.

5/ While decentralized content is a simple idea, this was the moment I fully grasped the difference.

Twitter, Instagram, Linkedin, TikTok, etc, are all independent.

Each platform owns your content and you have to post content to each platform individually #walledgardens

6/ With a decentralized social profile, no matter what platform I use to publish content, I own it and it is centralized, so it can be accessed and displayed by many different apps.

It would be as if what I posted to Twitter, also existed on all social platforms immediately.

7/ The app or platform becomes just an interface to a central repository of social content, which expands as content is added from any app.

The fun part is thinking about how you can build custom interfaces and applications to compile and collate this content.

For example...

8/ Imagine creating a social app just showing gaming content and gamer profiles.

Or just for one sport (tennis!), or for cooking, or exploring a country, traveling back in history to a specific time or event (The Roman Empire) or one just for your family.

9/ You could build apps just for shopping, specific products (sunglasses), dating (only single people in your area), property (real estate listings in your area) and so on.

Imagine if all content and data from YouTube, Zillow, Tinder, Spotify, Shopify, etc, is all centralized.

10/ The potential is limitless. With no walled gardens all content is accessible and everyone owns what they produce.

The decision for developers and entrepreneurs becomes how can I create value by defining unique ways to access, manipulate and display this content.

#web3