Tressie McMillan Cottom Profile picture
Nov 12, 2021 15 tweets 2 min read Read on X
This week in the newsletter, I wrap up a three week series on what the hell is Sinema wearing. We covered speech acts, performance, pinkwashing, fitness morality, racism, and social class. Power is everyday.
This week’s issue — like previous issues — features a sociologist. This time it is Ashley Mears. The issue has one of the sickest sociological burns I have ever heard. Fave when you find it.
The point, for those who insist on an explanation, is that we can model fair critique of powerful women and that power’s performance is part of courting legitimacy for political strategy. Also, because I had fun. YMMV.
I have some other things planned for the next weeks in the newsletter. But, I have a LOT of -- shall we say -- feedback to the Sinema trilogy. I'll put some of that response here so that I can get back to work.
It is weird to think that presentation isn't politics. There is no other word for it except weird. I checked.
Modern politics is beholden to the same attention economy as all other social institutions. Sinema uses her ability to attract attention to leverage her position within the Party, which in turn shapes her ability to challenge the Party's platform. These are not separate issues.
Another issue: coding for social class in presentation and performance covers for a lot of bad politics. Ill-fitted suits on men, "aw shucks" country boy allusions from Ivy-league elites, a cowboy hat here, a radical lapel pin there.
Part of being serious about the politics being sold is to not take the politicians' word for their brand. That is true even for women. It can be done without denigrating the person and in an attention economy we had better learn how to do that.
Any feminism that would ask you not to do any of these things, is just patriarchy coding for "inclusion".
Blanket responses to messages:

1. I assure you I am not jealous of Sinema. I am already Black.
2. You can "do" this kind of analysis of anyone and Sinema was a timely model with very overt codes, which is easier for new theorists to parse. It was not anymore personal that Sinema's politics are personal for millions of people.
3. Manchin also has a performance, yes. I agree that someone should write it. Maybe that person is you.
4. "She is just [insert insult]" violates basic rule of analysis -- always give your subject the full benefit of every doubt. Not because it helps them but because it helps you. Punditry slams for the sake of slamming.
5. "Fashion is stupid and you are stupid for mentioning it." Just please stop hating women out loud where we can hear you. /fini

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More from @tressiemcphd

Apr 21, 2023
Tonia Sutherland on how AI/3D/holograms embodiments of archived record that serves commercial interests and whiteness/spectacle are a kind ghost slavery. Close read of Tupac at Coachella Image
It’s carcerality + code + archives + spectacle

Me: We will be wrestling with this a lot as the tools to turn trace and archival data into ghosts becomes democratized
More on the SILS UNC keynote sils.unc.edu/event/symposiu…
Read 8 tweets
Apr 20, 2023
My position on babies is on the record. I won’t be covering it here. Agree etc.

I only want to add that I wonder whatever happened to just being…mildly annoyed. You know, my default state? You can be annoyed and just…sit with that.
You roll your eyes a little. Maybe you suck your teeth. But you just sort of suck it up. There is a whole emotional range between “happily accept” and “rage out” that we lost over the last 20 years. I think about this a lot.
I would go so far as to argue that if you’re doing plural society right, you’re mildly annoyed more often than you’re not.
Read 4 tweets
Apr 19, 2023
Genetically superior but need SPF 70. Okay.
Breed for melanin deficiency and don’t stop climate change. Make it make sense. Like I’m on the wrong end of the bell curve.
I mean, I have the wrong brow but how you plan to dominate a world you cannot daywalk?
Read 7 tweets
Apr 4, 2023
Understand this, I will spend a lot of my disposable income on being comfortable during these years. I don’t care.
And I don’t have symptoms, as far as I know. I did go plant-based (don’t want to talk about it because it’s impossible to do without being effing annoying) but I will do any of the things up to a Paltrow egg in my hooha. I will not do that.
I will say, I’m mean. BUT, I am told by independent parties that I was always mean, I just hid it better.
Read 4 tweets
Mar 31, 2023
I met a Black woman sociologist this week whose work I recognized. She says we met at Emory! I assume we overlapped in grad school. She meant…she was in undergrad. She remembers me teaching my advisor’s strat class. Today she is a faculty member at Harvard.
I am one million years old.
More earnestly, she remembers that lecture on race and for-profits fondly and I am so touched that I am telling everyone.

Also, I am one million years old.
Read 4 tweets
Mar 27, 2023
Hustle culture + phone alerts + guns+ filters + no fresh air + hustle culture.

I asked my students about LinkedIn this semester and these basically-youth-adjacent people said they have been on it since MIDDLE SCHOOL. For why, Craig?? Networking in middle school. We are sick.
I cannot get over it. I think about it almost every day. Middle schoolers fresh from a day of shooter drills going home to not touch grass and check their Linked In for recruiter emails. What are we even saving our world for at this point?
Read 4 tweets

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