Thread by @yourfriendalby

Cold Email Tip:

Use The "BAB Model"

The BAB model is a widespread email marketing technique.

The writing procedure is simple: 👇

• Before: The first B describes the situation BEFORE using your products or services.

• After: This is where you explain the benefits of your offer and the situation AFTER the purchase.

• Bridge: You must use the BRIDGE to explain how to get from BEFORE to AFTER

Here is a simple example: 👇

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