5 Stratergies For Better Email Marketing Campaigns
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1. PERSONALIZE YOUR MESSAGE
Personalization means that you use customer data to create a personalized message.
This means that by personalizing your emails, you stand out against the competition.
Personalization can generate $20 in ROI for every $1 invested.
Personalization means that you use customer data to create a personalized message.
This means that by personalizing your emails, you stand out against the competition.
Personalization can generate $20 in ROI for every $1 invested.
Email subject lines with personalized clients first name can increase open rates by 16% higher.
Tips to help you get started with personalization
•Ask for the right info upfront
•Use a real reply-to email address
•Use your real email signature
@blackhatwizardd any extra?
Tips to help you get started with personalization
•Ask for the right info upfront
•Use a real reply-to email address
•Use your real email signature
@blackhatwizardd any extra?
2. SEGMENT YOUR SUBSCRIBERS.
According to email marketers, segmentation is second on the top initiatives list this year.
It's because when you segment your database, your email campaigns become much more targeted to your audience.
According to email marketers, segmentation is second on the top initiatives list this year.
It's because when you segment your database, your email campaigns become much more targeted to your audience.
Let’s take a look at an example:
You're hosting a networking event for small business owners located within a 20 mile radius.
How can you expect to get the best turn out for your event?
The answer is segmentation.
You're hosting a networking event for small business owners located within a 20 mile radius.
How can you expect to get the best turn out for your event?
The answer is segmentation.
The best way to get small business owners to turn up to your event
Would be to create a segment of people who list themselves as a small business owner
That lives within 20 miles of your event and then send them an invite by email.
Would be to create a segment of people who list themselves as a small business owner
That lives within 20 miles of your event and then send them an invite by email.
3. SEND MOBILE FRIENDLE EMAILS.
In 2012, 27% of all marketing emails were opened on a mobile device.
By 2014, that number jumped up to 42%.
Now, it’s as high as 61%!
Revenue per email on mobile devices is 4X higher than desktop
In 2012, 27% of all marketing emails were opened on a mobile device.
By 2014, that number jumped up to 42%.
Now, it’s as high as 61%!
Revenue per email on mobile devices is 4X higher than desktop
So, how do you optimize your campaigns for mobile devices?
• Implement responsive email design (RED)
• Keep the subject line and pre-header short.
• Make the CTA big and obvious
Email campaigns are optimized for mobile, they generate a lot of revenue!
• Implement responsive email design (RED)
• Keep the subject line and pre-header short.
• Make the CTA big and obvious
Email campaigns are optimized for mobile, they generate a lot of revenue!
4. TEST COPY, DESIGN AND BUTTONS.
Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.
Most marketers have A/B tested their email campaigns.
Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.
Most marketers have A/B tested their email campaigns.
But it's not only subject lines you can test through email marketing.
You can also test:
• From address.
• Plain text vs HTML campaigns.
• Long vs short emails
You can also test:
• From address.
• Plain text vs HTML campaigns.
• Long vs short emails
5. AUTOMATE EMAIL CAMPAIGNS WHEN POSSIBLE.
Trigger-based emails are emails that are sent out automatically based on user behavior.
The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email.
Trigger-based emails are emails that are sent out automatically based on user behavior.
The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email.
For example, Epsilon found that:
•Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates)
•The average click-through rate (CTR) for trigger emails is more than double the rate compared to traditional email click-through
•Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates)
•The average click-through rate (CTR) for trigger emails is more than double the rate compared to traditional email click-through
The data behind trigger emails shows us that trigger emails perform much better than traditional email.
CONCLUSION
Email marketing continues to deliver results.
But email marketing has evolved. It's no longer as simple as sending the same email to all.
It's time to update your email marketing strategy.
Email marketing continues to deliver results.
But email marketing has evolved. It's no longer as simple as sending the same email to all.
It's time to update your email marketing strategy.
P.S. If you got some value from this email marketing strategy, Please retweet and follow for more #EmailMarketing #marketing #DigitalMarketing
You can also get me my Ebook about Email Marketing Success for just $10 👇
yourfriendalby.gumroad.com/l/elxtW
You can also get me my Ebook about Email Marketing Success for just $10 👇
yourfriendalby.gumroad.com/l/elxtW
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