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Dr Ola Brown Profile picture
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14 Nov, 9 tweets, 3 min read
The men that agreed did so because they don't understand or care to refer to statistical data.

The numbers are clear. Waomen small holder farmers constitute 70-80 percent of the agric labour force
Agriculture contributes more to Nigerian GDP than any other stand alone sector. This means that Nigeria depends on the labour of Nigerian women.

Source: cirddoc.org/women-lead-agr…
According to the Mastercard foundation Nigeria is one of only 7 countries in the survey where women are just as likely to engage in entrepreneurial activities as men.

thisisafrica.me/politics-and-s…
Africa has the highest rate of women entrepreneurs worldwide, and women in Nigeria outnumber men in entrepreneurial endeavors and make contributions to economic
growth. google.com/url?sa=t&sourc…
Nigerian women actually some of the most entrepreneurial women in the entire world.
Overall, the continent has a much higher proportion of female entrepreneurs compared to other regions, with Nigeria (e40.7%) coming on top and countries like the United States (10.4%), the UK (5.5%), Norway (3.6%) and France (3.1%) lagging far behind.edition.cnn.com/2014/05/13/bus… Image
Compared to women in European and other women in Africa. A higher percentage of Nigerian women are involved in entrepreneurial activity.
According to the Cherie Blair foundation,Nigeria is one of the few countries
with more early-stage women
entrepreneurs than men.google.com/url?sa=t&sourc…
Specifically, nearly four in every 10 working age women are engaged in early-stage entrepreneurial activity (40.7% compared to 39% for men).

technologymirror.com.ng/nigeria-has-ex…

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More from @NaijaFlyingDr

Dr Ola Brown Profile picture
17 Nov
I spoke about four tools one can use to become more persuasive.

1. Logic and rational persuasion: this is the most common, I use this a lot. But as you may have realised, it doesn't really work on Nigerians. And according to research isn't the most effective.
2. Appealing to emotions: If you think of our Nigerian twitter overlords, this is the technique they use effectively.

Most of the "gender wars" etc are emotional, not logical or backed with any data. Successful politicians & business people use this all the time.
Nigerians are more susceptible to "he is from the same tribe as me" than they are to data. People make decisions with emotion, then justify with logic. If you are able to touch hearts and minds then you are able to convince more powerfully than data.
Read 12 tweets
Dr Ola Brown Profile picture
16 Nov
This happens all the time. Never understood it!! How can you be looking down on someone that earns your entire revenue in salary??

Most businesses in Nigeria don't make up to even N5m yearly.
How do I know this?? Because majority of businesses in low income countries like Nigeria are MICRO. NOT SME's. Image
SMEDAN defines SMEs based on the following revenue criteria:

Micro business are under 5m.

Small Scale Enterprises are businesses with an annual turnover of N5m to N49m while Medium Scale Enterprises are businesses with a yearly turnover of N50m to N449m.
Read 4 tweets
Dr Ola Brown Profile picture
16 Nov
The mere exposure effect, suggests that simply being repeatedly exposed to a person, thing, or idea increases our liking for it. According to this principle, the more time you spend with someone, the more likely you are to have a preference and positive opinion of him or her.
The earliest known research on the effect was conducted by Gustav Fechner in 1876. Similar research was conducted by Zajonc in 1960 and Goetzinger in 1968.
Advertisers have been leveraging this for decades and with the advent of the Internet and 2-way online relationships, the concept of the drip campaign has soared.

Drip campaigns go beyond just straight repetition and frequency and build on the relationship aspects as well.
Read 5 tweets
Dr Ola Brown Profile picture
15 Nov
Will and Jada make people uncomfortable. Because unlike the Disney movies we watched as children, they are "too open" about the fact that marriage is often hard and takes work.

It's estimated that 25%-50% of marriages involve infidelity at some point.
Nearly all marriages go through incredibly rough patches, some even physically separate, even stories in Nigeria abound of husbands legit living with a "strange woman" for years before returning to his wife.
But for the first time we are hearing about it from the horses mouth, pubically and openly in a way that irks me.
Read 5 tweets
Dr Ola Brown Profile picture
9 Oct
4. Exports: A large percentage of the population in Africa are involved in the agricultural value chain. Food security is something I believe France, like most countries are concerned about.
Let us sit down and look take a good look at our agricultural value chain in Africa to assess how we can add value.
This collaboration could potentially give French citizens access to high quality organic produce possibly at lower prices, as well as provide African countries with foreign exchange improving our balance of trade.
Read 5 tweets
Dr Ola Brown Profile picture
9 Oct
@EmmanuelMacron Thank you to your Government for hosting us for both the Ambition Africa event in Paris and the Afrique France event in Montpellier
I believe that there is so much opportunity for collaborative economic impact for both France and Africa.
But these are the top 3 for me.
1. Technology: Technology and technology investments are the future of our existence on this planet. Europe has fallen behind America and China in terms of these investments.
Read 41 tweets

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