"Fundamental Analysis" section on @Investopedia is a good place for beginner individual investors to understand the basics.
investopedia.com/terms/f/fundam…
investopedia.com/terms/f/fundam…
Few of the Qualitative Factors to consider ⬇️ 
Few other good sections on there
✔️How to Become Your Own Stock Analyst
Industry Analysis
Business Model Analysis
Financial Strength
Management Quality
Growth Analysis
Valuations
investopedia.com/articles/basic…
✔️How to Become Your Own Stock Analyst
Industry Analysis
Business Model Analysis
Financial Strength
Management Quality
Growth Analysis
Valuations
investopedia.com/articles/basic…
✔️Due Diligence in 10 Easy Steps
1: Company Capitalization
2: Revenue, Margin Trends
3: Competitors & Industries
4: Valuation Multiples
5: Mgmt & Ownership
6: Balance Sheet Exam
7: Stock Price History
8: Stock Options & Dilution
9: Expectations
10: Risks
investopedia.com/articles/stock…
1: Company Capitalization
2: Revenue, Margin Trends
3: Competitors & Industries
4: Valuation Multiples
5: Mgmt & Ownership
6: Balance Sheet Exam
7: Stock Price History
8: Stock Options & Dilution
9: Expectations
10: Risks
investopedia.com/articles/stock…
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