Thread by @DCLBlogger

NFT Marketing 101.

How to bring eyeballs to your NFT project, Art, Avatars, or anything you’re working on.

Let’s explore

1/

2/ 8 Years ago I quit my full-time job to learn how to make money on my own.

I made blogs, apps, web projects, etc and ultimately realized if I can't get eyeballs on my projects, there's really no point.

In this new age of digital noise, how do you get people to pay attention?

3/ imo it came down to 3 main things,

- GREAT product
- Building Awareness
- Persistence/Re-iterating through feedback

4/ You can do 1 or 2 of the above but things REALLY start to take off as you do all 3.

So let’s explore each in order.

5/ First a note,

We've been spoiled this last 6 months.

Selling Millions of dollars of 10k donkeys just off a landing page is NOT the norm.

This phase was a mashup of newbies wanting to experiment with NFTs so they followed Twitter hype.

Buyers are smarter now. Let's continue

6/ GREAT product.

You can't sell something that people don't want.

Ask yourself, would YOU buy what you're selling?

As an artist, would YOU invest in yourself?

As an NFT project, would YOU buy your subscription, avatar, game presale?

7/ Many times the answer to the above is no because most people just want to sell something, make money, and think little of the end user.

I see it all the time.

BUT If the answer is yes and you TRULY believe it, then you should definitely continue.

8/ Ok let's say you've got a great idea, great art, great collectible project, it's slowly growing and you just need to light a fire under it.

What do you do?

Building awareness 👇

9/ This can go either of these 2 ways,

One, you get lucky, go viral, people LOVE what you're building straight away and 10s of thousands join the whitelist or Twitter.

Or,

Two, you work your ass off to build momentum slowly which eventually builds into something amazing.

10/ Number 1 sounds fun but often is damaging long term as you're not ready for this intense growth. Also depends on a bit of luck.

The beauty of number 2, (working your ass off to slowly build momentum), is inevitably you'll have viral moments.

11/ So let's assume we're here to build great projects, art, etc, AND we're willing to work for it.

Here's a bunch of things you can try,

12/ Take Twitter seriously.

Honestly, it's the BEST and it's FREE and it has the majority of the NFT communityyyy. (I'm not a rapper).

Those that truly harness Twitter, (if you've noticed), go on to breeze through the NFT space or project launches.

13/ Like it or not, the future is moving towards those that utilize digital communication tools effectively.

- Constant tweeting, (sharing opinions),
- Helping people,
- Writing threads,
- Making vids,
- Experimenting,

Not getting traction yet? Keep going!

14/ I understand if Twitter isn't for you. Maybe it's too loud. You can try,

- Making art/dev/creative friends on discord channels,
- Joining virtual world meetups/networking,
- Telling your friends/fam, getting their HONEST feedback,

15/ There's no need to start BIG, you can start small and sell a handful of NFTs.

Like I said, the "10k avatars for millions" is/was a very lucky 4-6 months where even anon devs could get away with selling out low-mid effort projects.

Why not sell 200 avatars? Or just 50?

16/ It's more manageable, less stress, you can expand as your project grows.

A great example of this is @lastraum "Last Slice Social Club".

Started off with just 50 NFTs at 0.08 ETH I believe.

Now they've sold 200 and are slowly growing.

17/ They run meetups and teach how to dev in Decentraland, and slowly release more as members want to join.

Slow, steady, sustainable but long term VERY powerful.

I feel like everyone is trying to copy this 10k avatar thing or sell their first art piece for $10,000 USD.

18/ Xcopy started off selling his art for like $50-$100.

In fact many artists did. Their 3+ years of experimenting has lead to their success now.

Starting small, humble and letting curiosity direct them.

Don't let every big success story set the "norm".

19/ For artists that want specific direction here's a thread I did about how I'd grow my career from scratch.

https://twitter.com/DCLBlogger/status/1430950070254399489

20/ Where else is the Twitter community social?

Youtube - try make videos of your process launching an NFT project.
Reddit - Share a breakdown of what you've learned.
Facebook - ew skip

21/ Twitter tweet cap incoming! Last points

Persistence/feedback.

Persistence really is the secret sauce. If part of you feels, "I really can't be bothered..", EXACTLY. See, that's the opportunity.

90%+ people just don't persist.

So...if you're one of the smarties that DOES..

22/ I'm telling you,

Most people SEVERELY underestimate what they can achieve in 3-5 years of continued growth.

It doesn't have to be 10 hours a day. It just need to continue.

Take breaks, sleep in, go see friends, but get to work when you need to.

23/ If you're building and you're seeing people come in and say they like the project, GREAT, continue!

Imagine all the compounding learning, the social growth, the network, the small wins, the occasional viral moments, the BIG breaks, your second, third, fifth project,

24/ How much would you learn?

There's a reason why celebrities or influencers are able to just jump in. Because at some point in their past they've worked their ass off too.

And built a social platform they can leverage and pivot when necessary.

25/ Experiment a lot.

The more you experiment, the more you learn.

- Try throwing in physicals,
- Running virtual meetups,
- Change color theme,
- Change target demographic,
- Use another social medium,
- Start a podcast,
- Do a "20 tweet/day for a week" challenge,

26/ Again, it's a "be here for a LONG time and grow mindset."

If you quickly put together an idea and spam sell sell sell, people can tell what's going on.

Vs someone who's been here for a while, made art, supported people, made content, spends TIME delivering tremendous value,

27/ In summary,

- Build something you TRULY believe is spectacular,
- Experiment a lot,
- Become a person of value,
- Share ideas, art, stories, experiences, on social, (grow your brand),
- Join communities, discord, make friends,
- Small wins,
_ Spend years not weeks doing so,

28/ What NOT to do,

- Spend months/years heads down building without getting feedback/sharing on socials,

- Spam your feed with links - no one wants to follow anyone who advertises 24/7,

- Give up completely after 2 weeks. At least pivot/try something else,

29/ Lastly, it really comes down to this,

Start caring. About the people you're building/making NFTs for.

That way, you'll put so much value in it, tell the world about it because you can't shut up, and just naturally win because you care.

💙