Thread by @globeandmail

Anyone who wants to drink their cannabis can now choose between THC-infused beverages in cans, bottles, powders and tea bags.

The reason for this surfeit is that drinks were, at one point in time, expected to be the future of cannabis. So what happened?

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Despite the industry’s enthusiasm, sales of the beverages have lagged expectations – leading some observers to say that the category’s potential was exaggerated.

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Canadian consumers have been deterred by high prices and legislated limits on the potency of the products.

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Users of the most potent cannabis beverages can expect the effects to peak around 10 minutes after consumption, whereas other edibles can take as long as two hours to kick in.

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According to data from the Ontario Cannabis Store, cannabis beverage sales between April 1 and June 30 amounted to $4.8-million, or 2% of Ontario’s total cannabis market during that time.

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Whatever their future, the current struggles of cannabis beverages add to the tumultuous story of Canada’s cannabis market – which has seen underwhelming results since legalization.

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Do you see the appeal of cannabis beverages?

Read the full story by @Irene_Galea_:
tgam.ca/3wN4bnT