Thread by @RayDalio

With the holidays coming, I want to pass along a unique type of gift that has been great for me and those I’ve given gifts to for the last 10 years. It’s the gift of a donation to their favorite charity. (1/8)

I love it (and others love it) because it gets money to those who need it most, eliminates wasteful giving, makes holiday shopping super easy, and spreads true holiday spirit. (2/8)

I used to send blank checks for my gift recipients to fill in with their favorite charities, but then I found a much easier way through Charity Gift Cards that can be redeemed at virtually any charity in existence (specifically, more than 1.5 million registered in the US). (3/8)

Last year to help more people experience these unique gifts I partnered with @aplusk, @reedhastings, @ariannahuff, @JayShettyIW, @GayleKing, @DrOz, @Kevin, and others to give away $2 million in @TisBest cards to more than 30,000 people through the #RedefineGifting campaign. (4/8)

Participants were encouraged to send charitable gifts to their friends, family, and colleagues and, as a result of our efforts, more than 3x the amount of money went to charity through Charity Gift Cards than the year before. (5/8)

Because this was such a hit last year, I’m planning to offer 20,000 free $50 TisBest Charity Gift Cards again this year for people to donate to the charities of their choice. No strings attached... (6/8)

My only hope is that you’ll consider this uniquely meaningful gift for those on your holiday shopping list. If the cards are as hot as they were last year, this great group of partners will chip in for another 20,000 cards—& if those are hot too, we’ll see what comes next! (7/8)

The giveaway will be announced here in the coming days – if you’d like advance notice, you can sign up here: tisbest.org/redefinegiftin… (8/8)