Gum is an impulse purchase.
Before the pandemic, gum was a $359-million-a-year (U.S.) industry in Canada. In 2020 sales fell to $293 million, a decline of 18%, according to market research firm Euromonitor International. thestar.com/news/gta/2021/…
Before the pandemic, gum was a $359-million-a-year (U.S.) industry in Canada. In 2020 sales fell to $293 million, a decline of 18%, according to market research firm Euromonitor International. thestar.com/news/gta/2021/…
The pandemic created winners and losers in the candy aisle. Ice cream and cookies were popular treats in a stay-at-home world, but minty freshness didn’t have the same cachet. At home, a toothbrush was always a few steps away. thestar.com/news/gta/2021/…
As the country was beginning to reopen this fall, Mars Wrigley Canada began mailing a pack of Excel gum to 500,000 Canadians — “to remind people how nice it is to have fresh breath,” says general manager Chantal Templeton. thestar.com/news/gta/2021/…
Mike Goodman, category lead for gum, cough and candy with Mondelez Canada, says gum consumption is so closely linked with on-the-go activities that sales moved in tandem with restrictions, decreasing during lockdown and improving with loosened rules. thestar.com/news/gta/2021/…
Gum — or its approximation — has always been around, with Ancient Greeks, Mayans and other Indigenous peoples chewing on their local forms of tree resin. But as anyone who has chewed Juicy Fruit can tell you, nothing lasts forever. thestar.com/news/gta/2021/…
Breath freshening is the number one reason people chew gum, Templeton says. Other reasons include boredom, improved concentration, and a “clean mouth feeling.” thestar.com/news/gta/2021/…
“We’ve got real optimism that as people are returning back to a more normal version of life,” Templeton says, “habits like this will come back with them.” thestar.com/news/gta/2021/… 
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