.@Chiliz continues to prove out the brand loyalty token model with cumulative Chiliz fan token volume crossing $40 billion. 
Connecting with large brands to create better fan engagement and loyalty will be most successful for the largest brands hence PSG and Man City's success over the past several months.
Man City token launch in May and immediately led in volumes.
Man City token launch in May and immediately led in volumes.
Chiliz also continues to push into new markets, entering into deals across the NBA, Racing, and NFL. I'm interested to see how they integrate with U.S users (likely through NFTs) given that Chiliz exchange doesn't currently support U.S users.
The fully diluted valuation of some of Chiliz's fan tokens still seems like a potential issue in the future, however, I'm curious to see how fan token holders price the experience value they receive from holding tokens.
Ultimately loyalty-type tokens that provide perks can likely be multi-billion dollar business lines depending on the value they provide.
For example, airline miles and hotel rewards points possess clear monetary value based on the redeemable services.
For example, airline miles and hotel rewards points possess clear monetary value based on the redeemable services.
Tokenizing brand loyalty points and using a permissioned exchange like Chilliz and taking a fee on transactions seems like an interesting monetization idea for companies that will be able to issue tokens (miles/points) for capital and benefit of the secondary speculative market.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
