.@Chiliz continues to prove out the brand loyalty token model with cumulative Chiliz fan token volume crossing $40 billion. Image
Connecting with large brands to create better fan engagement and loyalty will be most successful for the largest brands hence PSG and Man City's success over the past several months.

Man City token launch in May and immediately led in volumes. Image
Chiliz also continues to push into new markets, entering into deals across the NBA, Racing, and NFL. I'm interested to see how they integrate with U.S users (likely through NFTs) given that Chiliz exchange doesn't currently support U.S users.
The fully diluted valuation of some of Chiliz's fan tokens still seems like a potential issue in the future, however, I'm curious to see how fan token holders price the experience value they receive from holding tokens.
Ultimately loyalty-type tokens that provide perks can likely be multi-billion dollar business lines depending on the value they provide.

For example, airline miles and hotel rewards points possess clear monetary value based on the redeemable services.
Tokenizing brand loyalty points and using a permissioned exchange like Chilliz and taking a fee on transactions seems like an interesting monetization idea for companies that will be able to issue tokens (miles/points) for capital and benefit of the secondary speculative market.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Mason Nystrom

Mason Nystrom Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @masonnystrom

17 Nov
Messari Q3'21 Fund Screener Analysis

.@Polkadot Remains the most commonly held liquid asset of the 53 funds we've tracked.

Tied for second are:
@terra_money
@NEARProtocol
@OasisProtocol Image
As parachains auction take off, expect many protocols to be looking to the various funds that have invested in DOT and can therefore influence which projects receive early slots.
Of the top 50 assets held by funds, 32% are smart contract platforms while 16% are decentralized exchanges.

Surprisingly, @BreederDodo is the most commonly owned DEX. Image
Read 7 tweets
16 Nov
With the launch of the ENS token, Ethereum Name Service has moved onto its next phase.

A Quick Primer on ENS 👇🏻
At the most basic level, ENS functions as a naming protocol that maps human-readable names to domain addresses.

Recently, ENS integrated with DNS and can now map DNS domains (.com, .cash, etc.) to a crypto address capable of receiving a variety of assets (ETH, BTC, etc).
Important Note: ENS aims to integrate with our existing DNS (Domain Name System).

ENS’ decision to integrate into DNS is a strategic decision by the founding team with the intention of building a protocol and registrar that the legacy world will be able to adopt.
Read 10 tweets
27 Oct
A recent report by @dovemetrics revealed some insightful trends in the land of crypto fundraising.

Total Q3 crypto company fundraising surpassed over 300 funding rounds accounting for $8.2 billion dollars.
Trend #1: NFT gaming including Dapper and Sorare collectible raised over $1 billion while NFT marketplaces raised ~$250 million.
Trend #2: Web3 continues to gain traction, however, Q3 displayed a focus on Web3 infra and Web3 analytics.

Some of the larger rounds included:
@MessariCrypto – $21 million
@helium – $111 million
@mobilecoin – $66 million
Read 5 tweets
20 Oct
.@Quora is launching a new subscription model called Quora+ where Quora writers will have the opportunity to earn revenue from their answers to questions.
How it works.

Writers can opt into Quora+ (paywall content) and earn:

1) When writers followers who are Quora+ subscribers view their paywalled content.

2)A referral bonus for new paying subscribers who sign up for Quora+ by clicking through from their paywalled content.
Content platforms are realizing that they need to reward the contributors who make their platforms valuable.

Medium already lets writers earn, but not enough compared to the revenue they generate. Maybe Quora's model will be different, maybe not. Time will tell.
Read 4 tweets
18 Oct
Several Web3 protocols are gaining adoption.

As a result, these protocols are generating revenue based on network usage, a clear sign of growing demand.

Quick Thread of Web3 Revenue 👇🏻
While Web3 protocol revenue grows, it's often driven sporadically, peaking and troughing with the varied network demand.

As Web3 protocol demand increases, these spikes in revenue should flatten over time.
In Q3, Arweave generated more network-usage revenue than other Web3 protocols within the @web3index.

Web3 Q3 Revenue:
@ArweaveTeam - $268K
@filecoin - $133K
@LivepeerOrg - $73K
@graphprotocol - $33K
@akashnet_ - $18K
@helium - $4K
Read 4 tweets
15 Oct
The NFT marketplace landscape is heating up with Coinbase and FTX announcing NFT platforms and trading.

Centralized exchanges in general will have some key advantages and some disadvantages as they seek to become dominant NFT exchange venues.

1/
Competitive advantages for Coinbase / FTX offering NFTs:
1. Custody for normies
2. High-value NFT Custody – Coinbase stores assets, but people can still bid on your NFT
3. Brand & distribution/audience
4. Partnerships – obtain IP rights
Potential Disadvantages:
1. Regulation - many NFTs will resemble securities
2. Asset breadth & speed - Coinbase has to integrate a lot of assets and might take more time to add assets
3. Integrations – more permissionless marketplaces will likely integrate faster over time
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Thank you for your support!

Follow Us on Twitter!

:(