The NFT marketplace landscape is heating up with Coinbase and FTX announcing NFT platforms and trading.

Centralized exchanges in general will have some key advantages and some disadvantages as they seek to become dominant NFT exchange venues.

1/
Competitive advantages for Coinbase / FTX offering NFTs:
1. Custody for normies
2. High-value NFT Custody – Coinbase stores assets, but people can still bid on your NFT
3. Brand & distribution/audience
4. Partnerships – obtain IP rights
Potential Disadvantages:
1. Regulation - many NFTs will resemble securities
2. Asset breadth & speed - Coinbase has to integrate a lot of assets and might take more time to add assets
3. Integrations – more permissionless marketplaces will likely integrate faster over time
Ultimately, Coinbase and FTX have the potential to build robust NFT exchanges with unique value propositions.

Importantly, NFT exchanges like Coinbase, OpenSea, Rarible, NFTX, or otherwise are competing for liquidity across different blockchains and a variety of assets.
The marketplace landscape is growing to include more centralized exchanges, protocols (e.g. NFTX), and other protocols that provide liquidity for NFTS. Image

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More from @masonnystrom

11 Oct
Curation is understood to be valuable. It’s the art of providing signal amidst noise.

As platforms experiment with token models, curation serves varied uses depending on the type of network:
• Curation as a Service
• Curation as Advertising
• Curation as Exclusivity/TCRs

1/
Curation as a Service 👩‍💻

In a network like the Graph, curators are responsible for identifying the best subgraphs since there can be multiple subgraphs for one protocol.

The Graph is actively determining the value of curation.
messari.io/intel/event/55…
Curation as Advertising 📰

Crypto can use staking or voting as a form of advertising to determine what appears at the top of a page, filtering a recommendation algorithm, or NFTs are displayed in marketplaces.

SupreRare Spaces (storefronts) will be interesting to watch.
Read 5 tweets
29 Sep
Thank god U.S regulators protect U.S investors from investing in @CoinList auctions.

Look at all these unrealized gains they'd be about to tax you on.
Coinlist sales outperform ETH post-Aug 2020.

Granted, some of these have underperformed ETH but still a high percentage of outliers in just 20 assets.

Also simultaneously feel bad for anyone who invested in Coinlist vs ETh from Feb 19-Mar20 and then stopped.
Coinlist outperformance of ETH in chart form for those in disbelief.
Read 6 tweets
29 Sep
The Twitterverse is coming.

Twitter Tips (crypto payments) and NFT integration are the first steps.

Web3 wallet integration will allow for tons of unique applications within Twitter and deepen the potential for avatar/pfp NFTs. 👇🏻

messari.io/article/twitte…
For those who missed the news, Twitter plans to allow NFT owners to connect their Web3 wallets (e.g. MetaMask) to Twitter, in order to verify and showcase NFTs on Twitter

The demo looks 🔥:
Why does Avatar/PFP NFT verification matter?

It increases social value because it enables a user to prove they own a specific NFT.

The status hierarchy will be
Verified NFTs > Bluecheckmark > unverified NFTs

Verification will also force brands to issue NFTs for their users.
Read 7 tweets
29 Sep
Weren't able to make @MessariCrypto Mainnet? All Mainnet interviews, panels, and mainstage discussions are now accessible for free!

Some interviews and panels I found insightful are linked below 👀
messari.io/mainnet2021/vi…
Decrypt's @readDanwrite interviewing @amytongwu who breaks down the future of NFTs and blockchain-based gaming.
Robinhood Crypto Video:

Thread on Robinhood Crypto Insights:
Read 7 tweets
28 Sep
At #MessariMainnet2021 last week @RobinhoodApp Crypto COO Christine Brown & Robinhood Crypto CTO Johann Kerbrat announced Robinhood will be launch wallets that allow users to transfer crypto on and off the platform.

Robinhood also (unofficially) teased its crypto strategy👇🏻
First, let's set the stage. Why is Robinhood 10xing down on crypto?

In Q1 17% of Robinhood’s transaction-based revenue (TBR) was from crypto with 35% of that from Dogecoin.

In Q2, crypto accounted for 50% of TBR with 62% from Dogecoin.

Damned if you Doge, damned if you don't.
Robinhood only offers seven assets:
• Bitcoin
• BCH
• BSV
• ETH
• DOGE
• ETC
• LTC

Nothing from DeFi, L1s, L2s, NFTs, or Web3.

Still earned $233 million in rev from crypto.
Read 7 tweets
16 Sep
Crypto is changing the game for college athletes.

Historically, the NCAA held a monopoly on monetizing the brands of young athletes.

The recent NCAA rule change lets athletes monetize their name, image, and likeness (NIL).

These athletes are going full force into crypto👇🏻
Once the NCAA lost its power to p̶r̶o̶t̶e̶c̶t̶ control athletes, the sponsorship packages immediately started to flow:
• Hercy Miller signed a $2m sponsorship deal
• Miami striker Gilbert Frierson🤝Lamelo Meat Market
• Arkansas WR Trey Knox & his doggo✍️with PetSmart
Crypto primitives naturally enhance the ability for personal monetization via NFTs, social tokens, and more.

Recently, UCLA basketball player @jayl7en became the first NCAA athlete to launch his own social token, $JROCK on @rally_io.

nystrom.substack.com/p/unsyndicated…
Read 5 tweets

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